A week ago I shared a private family secret, our love of pirate ships, the constructible strategy game. Everyone that knows me well knows that I love pirates. It’s not the lawlessness nature of them that I like, but it’s the romantic idea of freedom that they represent.
I’m not normally a fan of liquor commercials, but I think I may have just seen the best one ever produced in this Captain Morgan advertisement. The makers of this commercial got it right. It may as well been ripped straight out of my mind. I LOVE IT!
The only thing I would have done different is the French vessel would have been sunk, the treasure looted, then Morgan’s crew would enjoy the drink. But, close enough.
Needless to say, I immensely enjoy the marketing strategy of Captain Morgan Rum. The key is to be honest with the sign stimuli that moves your heart to beat, and for me, this kind of stuff does it.
Pirates are one of the reasons that I ride motorcycles everywhere I go, its part of the attitude and culture of motorcycle riding that you can’t get when you just drive a car around. Here is that same woman from the Captain Morgan sword fight commercial doing the next natural thing, doing a motorcycle shoot for Harley Davidson.
That’s why I’ve said it more than once, progressives can attempt to ruin America through the schools, through legislation, through television and other social media, but deep within the human heart is a desire to be free. Motorcyclists today have a taste of that freedom, like the original pirates of the Caribbean did or the open range cowboy or frontier fighter. So in the end, progressives, socialists, communists, Marxists, and every group that wishes social control, will fail, and the reason they will fail is for the same reason the Captain Morgan ads work as visual eye candy, for the same reason that a man, or woman will spend all their extra money to buy a motorcycle, and will flock to a large motorcycle rally like Sturgis or Daytona.
The real Henry Morgan is one of my favorite historical characters. Now this might seem like an odd selection to people who read my work and think I’m a moralist. Morality to me is being authentic. Hiding one’s desires behind a drunken splendor does not take courage. To say that I did what I did because I was drunk is weak. To say I did what I did and I don’t care what you think about and I did it with full knowledge that you would not like it is more the proper attitude.
This is why I like modern-day Key West so much, because it is the closest thing on earth to Port Royal in Jamaica during Henry Morgan’s time. Here is a great documentary on Morgan and Port Royal. Again, I don’t enjoy debauchery, drunken acts, or illicit sex, but I do enjoy honesty, and there is a lack of politics in Key West and an honesty that comes with it that I enjoy. And Port Royal is what it was because it was free of politics and represents what people truly want and desire for themselves without government engineering.
We are at the point, as of this writing, just a week away from the release of the 4th Pirates of the Caribbean film, which of course my wife and I will be seeing on the opening day. Pirates of the Caribbean as a concept of course started as a ride at Disney Land and the interesting thing about the ride Pirates of the Caribbean, Walt Disney was making children films, yet he was obsessed with pirates. Why do you think that is? Listen to Walt Disney talk about his concept for the ride, where he talks about the crimes pirates committed in heroic ways. Nobody these days could get by with talking about this kind of stuff. Progressives have made everything so “touchy—feely” that creative types can’t even discuss the violence committed by a group of people like pirates, or frontiersman in any context by in feeling compassion for the victim of the violence. This is why the closest thing we have today to Walt Disney is George Lucas. Our society today would sue Disney for trying to corrupt children with this broadcast.
The key to Walt Disney is he understood that for imagination to work in the human mind, which is what he hoped to inspire in young people, is that they can’t get too hung up on rules. But young people needed to have their own set of values that they’d build with the mythology Disney gave them with foundation stories.
Modern business executives or politicians don’t understand how Disney thought. In fact, nobody does, because people get so hung up on the rules of living instead of the joy of it. Heck, even people in his family, friends and company don’t understand. We all understand the situation on a subconscious level, but people are unable to reach that understanding under conscious thought.
Oh, by the way, Walt Disney didn’t go to college. He didn’t even finish high school, only had one year. Maybe that’s the key to success. Tests do show that kids seem to become less innovative and imaginative with each year of public school. We seem to teach imagination out of kids.
So when Johnny Depp puts on this costume to play Jack Sparrow again, people will flock to see it, even though many of the people who work at Disney don’t really understand why. They are still milking Walt Disney’s ideas that are over 40 years old now without creating anything new, because the key to success is in the essence behind the myth.
If you follow progressive ideas, and a lot of young people do because it’s taught to them in their public schools and colleges, they hide the lie of their movement behind emotional truths, which then disguises the essence of any given thought. They seek to re-engineer what it means to be human by eradicating the desire for freedom. That desire for freedom to my relief is still able to reach young people. In fact, the new Lego Pirates of the Caribbean is something my wife and I are looking forward to playing with our young nieces and nephews where even those under the age of 10 can get that small taste for freedom manifested in the enjoyment of a game.
It is unlikely that any of the people working on the Pirates film including Johnny Depp understands what Walt Disney understood clearly when he came up with the idea for a Pirates ride in his children’s themed amusement park. Here at the premier, all the participants appear able to feel the energy evoked by the film, but aren’t sure how it translates to the art of living life. To them, the movie realm is a separate fantasy to be lived only with the price of a ticket and viewed in a darkened theater. To me, the movie realm is a reflection of human consciousness and represents the true desires of mankind.
That art is all about freedom, and not waking up in the morning worried about a government telling you what to do, what to eat, what to learn, or how you’ll make your money. It’s a genuine love of freedom, the right to succeed or fail to live or die in the pursuit of it. That’s the magic!
And it was nice to see that the director of the Captain Morgan commercial understood that freedom which he captured so wonderfully in that new clip. It’s one thing to copy off something you like and admire. It’s a whole other thing to understand it, and that commercial does.
These are my kind of people!