A New X-Wing: Capitalism helps a ‘Force for Change’ benefit the world

Charity is only a bad thing when the altruism involved masks other behavior designed to win social favor instead of genuinely using productive excess to help those suffering from stifled freedom.  The Star Wars: Force for Change initiative, linked below, is one of the good ones.  The intent is to bring the benefits of capitalism to the far reaches of planet earth, and that is wonderful.  There are many children suffering under countries with poor political philosophies or economic systems that do not capture the natural innovation of their inhabitants—but instead stifles them needlessly.  Force for Change is intended to use the excess of capitalism created by the mythology of Star Wars into actually making people’s lives better which is something everyone should emphatically support.  And as usual, J.J. Abrams has provided a teaser of the new movie, Episode VII in a final week push to drive up the numbers.



The new ship looks like a classic Z-95 Headhunter from the pre-years of the X-Wing fighter seen in the original trilogy.  But the claims are that it is a new kind of updated X-Wing—whatever the case it looks fantastic and is proof that the crew working on the new Star Wars film is going to extraordinary measures to produce something wonderful.   The clever presentation of the Force for Change material during the production of Star Wars hints at the level of creativity emerging from the endeavor and is truly something to be excited about.

It will be hard to avoid this new Star Wars movie once it is released—so news from it is important to everyone, even those who are not dedicated fans of the series.  Star Wars is a direct creation of capitalism and without it there would not be a Force for Change initiative and a number of other charities which trickle off the mythology that takes place “a long time ago in a galaxy far, far away.”  Certainly under no socialist government could Star Wars have been made, and it is particularly under socialist style governments that many of the children the Force for Change is attempting to help.  England is hardly a bastion of capitalism, but they are also directly benefiting from the production of Star Wars being shot in their country—in England over a billion pounds of wealth was created by production companies filming in and around London—Star Wars among the most notable and Abu Dhabi has seen an increase by 19% in hotel reservations from fans all over the world traveling to the left behind film sites to visit the location of the Episode VII props.  Without a story nothing would be shot in London or Abu Dhabi and without that story meaning anything to anybody, there would be no desire to pay money to buy plane tickets to fly to such places just to take pictures of what was left behind during the creation process.

And that is what J.J. Abrams is doing in his Force for Change videos; he is using the props created for the film—which will be seen by hundreds of millions of people the world over.  The film may generate $1 billion in global revenue just in the first two weeks—which is astonishing.  It will likely go on to make several billion more dollars dwarfing anything previously done by any film anywhere, because the buildup is so intense.  But on top of that Walmart, Target, and anywhere Star Wars toys are sold will see sharp increases in profit.  Fast-food tie-ins will dramatically increase their sales with promotional campaigns.  And the Disney Parks will also see spikes in attendance and interest in their new property from t-shirts to DVD sales.  J.J. Abrams knowing all this is using the props from the film already used to tell the story as a way to help some kids suffering from the lack of creativity their economies have imprisoned them to—and that is a wonderful thing.

Star Wars is capitalism at its best and is something worthy of support not just of the product itself—but the spillover it has which helps feed and clothe many millions who otherwise would not have the opportunity.  Because of Star Wars, there is a Force for Change—and the nature of that change is one of depravity to fulfillment through investment driven by passion for the subject matter.  And in that regard it is very exciting to see a new ship from a future Star Wars film.  I’m sure Fantasy Flight Games is already making plans to have it in their miniatures game which is so much fun.

Rich Hoffman



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