Leftist Protesters in California: John Wayne, Donald Trump and taking back what’s good about America

This is what democracy looks like when you have to take your constitutional republic back from communist insurgents bred through our public education system and nurtured through left leaning popular culture to destroy America.  Watch the whole thing and send it to a friend.

And guess what; it will get far worse before it ever gets better.  As a society we let this get out of hand.  Now it will be very violent to get our country back.  So be ready for it.

We’d be a whole lot better off if more people had the values of John Wayne.  But unfortunately we live in a time when people actually think the Hollywood legend was a racist because our interpretation of those definitions have been defined by these radical left winged insurgents.   They won’t give up their position without violence, so let’s give it to them and be ready for what follows. They took it from us, we are only taking it back.

Rich Hoffman


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The End of a Beginning: A great American novel emerging

I think it was way back in August of 2015 that I said I’d considered not contributing articles everyday like I do presently if Donald Trump were elected president—mainly because his presence in the race for the White House, or from the White House does much of what I have been doing with all this work.  Well, after tonight’s performance in the East and the strong showing once again in five more states with clear indications of a strong finish in the biggest of all, California—it is clear that Donald Trump should be the Republican nominee for POTUS in 2016.  Even with the silly little Kasich/Cruz alliance, the only hope they have is to get to a floor fight at the convention to be president—which won’t go over well as it goes against the popular vote.  A lot of people never got over the Bush/Gore tie in 2000 where technically Gore won the popular vote, but Bush won the electoral votes.  This Trump situation is much more flammable than even that, so I don’t see anybody but Trump running as a Republican against Hillary Clinton.  And as for Hillary, she barely beat Bernie Sanders.  She won’t be able to withstand a focused attack by Donald Trump every day.  He will simply outwork her, and she won’t win a general election.  So for all practical purposes, Donald Trump will be the next President of the United States.

I am an excellent judge of character and it may take five or six years for others within the Republican ranks to see what I do in Trump, but history will agree with me.  Conservatives are not going to win major elections trying to shift the country radically back to the political right after 100 years of liberal erosion—so you have to pick your battles.  Trump is all about the economy, border security, and trade negotiations—which is an excellent place to begin.  Real conservatives need to keep their eye on 2024 for all the social issues.  You have to fix the economy first and sustain the integrity of our sovereignty before we worry about guys wanting to use the restrooms of girls.  These are all big issues but moral depravity escalates when people don’t have money in their pockets.  Morality is a lot easier to sell when people have something of value that they appreciate—and right now—we just don’t have that type of society.

Trump from the White House will utilize the power of positive thinking to unlock America’s potential.  It won’t be Trump’s policies that do it—it will be his mouth and charisma, and I see a path where he can do a lot more from the White House than the slow trickle that I perform with all my articles trying to teach people to do the same thing in their private lives.  The next four to eight years will be a whirlwind and situations will change—and a chapter of our lives will close as a new one begins. That means I need to shift my personal role as well.

I have talked prior about a rather epic novel that I’m working on and I have been flushing out the ideas for quite some time.  The articles on this site have played a part of that.  But now it’s time to put pen to paper and to pound out the manuscripts.  Rather than write the 1200 to 1500 words each day that I do here, my efforts need to go into that commercial work.  It’s not the writing itself that is the challenge, it’s the editing and working out the details that takes all the time and that is where I’m going to put my focus at this point   That’s not to say that I won’t make any more contributions—I certainly will.  But as for the daily articles, it is time to let the chain reaction that many of us in this marketplace have set forth to do their thing and to move to the next phase as we see it.

My path is clear and it will take everything I have to get there.  It’s certainly time for me to make this decision.  I’ve delayed my indulgence for about a year because of all the volatility at the presidential level.  It is hard for people to imagine that one guy like Donald Trump might have such a large impact on our culture but I’d ask those who can remember to recollect the difference between 1979 and 1980.  I think the switch from 2016 to 2017 will be much greater and there will be so much news flashing by in such a whirlwind that nobody will be able to keep up.  Meanwhile, I have quite an encyclopedia of articles here to help people through that phase and to guide them into making the correct decisions.  My next role will be context through art—not in the definition of interpretation—which is what I’ve been doing.  Now we need the artistic effort to expand culture and that will be my new focus.   For me the work will be similar, I will write everyday toward a known objective—only people won’t see it as they do now.  They’ll see it in bulk when the projects are released.  For me it is the work of the Great American Novel, something I have been thinking about for quite a long time.  How that novel gets published I’m not sure at this time—because that industry has changed so much.  But first, you just have to write it then measure how best to distribute it.

As for Donald Trump, I know his people have read here and I hope this site continues to be a source of inspiration.  But it’s time for the student to leave the classroom and to utilize what they’ve learned—and I expect that to be the case for everybody—even those silent lurkers who depend heavily on my written words.  I’m not going away—I’m just turning inward so that I can build up to the next great phase which we will see a few years from now.  When we get there—we all need to be ready and I need to focus on getting it right.  I am proud to have played my part in all the multiple fissures that are emerging along the front of establishment debacles.  I consider all this a major mission concluded even if people aren’t aware of the explosions and dawn has not yet revealed all the damage.

Trump winning against the establishment—and I consider Cruz part of the establishment—the church wielding branch—I see an open window for a reiteration of the American idea in much the way that Henry Morgan led the pirates of the Caribbean toward the first free establishment of a constitutional republic without the influence of a king.  I’m not saying that it will be a moral quest, but it will get us where we want to go as a country among the world.  The situation is complicated beyond measure, but ultimately the power of positive thinking will go a long way to getting us there.  So enjoy the victory for those riding the Trump train.  For those not yet there, see you when you arrive. It might take a while but I trust that you’ll arrive in your own way in your own time.  And as for this site, this won’t be the last article.  But they won’t come as often as my focus will be on more commercial material—because that’s what’s needed at this point in time. When the smoke clears—all this will make a lot more sense.

Here is just a sample:


Rich Hoffman


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The Driverless Car Debate: A response to Time Magazine’s article by Matt Vella

As my third grandchild was being born at the West Chester Hospital recently I carefully read Matt Vella’s article in Time magazine on driverless cars and felt it was necessary to offer a few important observations to the debate which will evolve over the next decade.  As a driver, I am fantastic.  If I wasn’t so interested in global mythology, business management, literature, archaeology, and the western arts, I would have been a stunt man for Hollywood movies.  I love driving cars, and I like the role they play in a free society.  They are the center of American culture.  However, I’m not against the driverless car as many conservatives like me might be.  I don’t see them as a globalist’s takeover of our independence—although I’m sure there are treacherous personalities who fall into that category.  I see the driverless car as an evolution of our species, but I don’t wish to see complete domination of non-thinking cars taking over our society.

When it comes to highway driving, I am 100% on board.  If I’m in a car for three to nine hours at a time—I would rather be sleeping, or working on something else instead of wasting my time driving.  In that respect I am quite excited about a driverless car.  As I’ve also said, I enjoy very much the idea of skycars which obviously would have to run automatically—so I fully support cars along the same lines.  Automatic driving is a more useful way to travel because it takes away the dead time in transit.  If I’ve been up all night working and I have a meeting in Chicago at 11 AM, it would be wonderful to leave and take a nap along the way.  I could arrive refreshed and maybe have time to get a review of a proposal finished before the actual meeting which would be a big step in human evolution.

However, companies making driverless cars will likely lobby to get rid of independent driving completely and that would be a mistake.  I would not want to lose the ability to make independent decisions with my car—for instance, to drive off-road or to take evasive action that no computer program could simulate.  There are times that I want to turn off the automated braking systems and take complete control of my vehicle—and I would not want to lose that.  There is something very important in the skills humans have nurtured to drive a car and the decision-making process it evokes is important to our continued development.

The technology should evolve along the lines of convenience for the driver not to protect the insurance industry from collision payouts.  Without question the insurance industry is salivating at the prospect of Vella’s Time article, because it would greatly minimize the accidents that are imposed on insurance companies each year by taking away human error. However, humans need to think and they should not automate their lives to the point where they no longer make decisions to survive.  It’s one thing to make decisions for a career, it’s another to stay sharp enough to make decisions that are life and death and driving a car forces humans to stay close to that ultimate responsibility.  If you make a mistake you could kill people and I think psychologically, that is an important distinction that our species needs for its furtherance.  What good is safety on the roadways if you lose the soul of our species?

We already see the effects on our society now.  My brother is a diver and he had to attend a safety class recently where an orange triangle sinker was thrown into the water.  They were questioned what if there is an active shooter above the water and the orange triangle was to signal the divers to stay underwater for their own safety.  Many of the guys in this class were Special Forces guys and their first reaction was dismay.  Their instinct was to surface then shoot whoever the antagonist was—yet here was some government pin-head trying to dull the instincts of the special forces guys into a safety compliance priority that preserved their life in a physical aspect but slowly destroyed it intellectually.  That is the problem with driverless cars—the life and death aspect of it is actually beneficial to the value we all have for each other as a species.

While turning onto a road in an industrial park this past week there was some road construction and the lanes had been narrowed to just wide enough for a tractor-trailer to drive between.  There was one tractor-trailer trying to turn left and another turning left across the lane of traffic of the other truck.  For about five minutes I watched some of the most amazing driving as the two trucks worked together to navigate to their intended destinations in opposite directions with literally no room to spare.  No computer will ever be invented that could perform that task and we should not have a society which diminishes that skill set.  Outside of those trucks the drivers were probably not very sophisticated people, but behind those big wheels, they were modern Mozarts of driving.  We should not have a society that destroys the skills which makes those types of people.

Safety is not the first priority if it destroys thinking in the process.  The value of a human life is not defined by its years lived, but by the quality that it lives—and driving a car or a truck enhances that quality immensely.  As this technology develops it needs to evolve around the randomness of human error and not the perfection of an automatic society where everyone is passive participants to the machines.  We should not dumb ourselves down to make it easier for Google or Tesla to put their driverless cars on the roads fulfilling the utterances of Matt Vella’s Time article. We should not surrender our liberty to insurance companies who will obviously support that automatic quest offered by the driverless car.  It should be optional not mandatory to drive a car that drives itself.  People should still retain the ability to take over the controls if they so desire.

On a highway I can certainly see the need, but in roads around town, automatic cars would just slow everything down.  Human beings move faster because they can account for the randomness of other human involvement, where machines never can be intuitive enough to compensate for random calculations.  Just last week I had someone come completely over into my lane of traffic.  If I had not jumped over into their original lane it would have been a head on collision at about 50 MPH.  My decision had to be split second and no computer program would have told my car to do the exact opposite in that situation that any logical decision gate would have provided.  Yet I made the decision quickly and as soon as the danger passed I was back in my lane and headed where I was going alive and well.  To celebrate being alive, I stopped by McDonald’s and grabbed a Sausage and Egg McMuffin—that is life in America centered around the car and the independence it offers.  I would rather have that randomness than the safety of automation.  So if it comes down to the machines won’t work unless human randomness is removed from the equation, then I’d say the technology isn’t worth the loss to intellect.  But if the two could work hand in hand—then I’d be a fan.    I would be one of the first to sign up for highway travel.  In that respect, it would be a tremendous benefit.  But giving up that ability to drive on everything but the highway—it would slow our society down too much—and that wouldn’t be worth it just to have the diminished car wrecks that occur as a result.  Such a thing should never be made mandatory—it should remain and evolve around voluntary participation.  And if the technology cannot be kept voluntary—then it shouldn’t become a reality in the first place.

Rich Hoffman


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The Sexless Exsistence of Reincarnation: Maybe there is hope for ‘Star Wars’ yet

One of the issues that most angered me about the obvious deviation from the Expanded Universe in Star Wars regarding the new movies was the betrayal of some really good science fiction written particularly about the nature of the Force as it was pressed in the gravitational anomalies within the region of space known as the Maw.  It’s not perfect, but there were some high concepts concerning life and death in those novels that were what I’d consider significantly important.  The Force Awakens avoided all that and went in a new direction which as presented was a much more watered down entry.  Jaina Solo was in the books one of the greatest heroines of the saga, and Rey obviously wasn’t her and it just made no sense to me that she was excluded.  I still think it was a huge mistake not to utilize those very good stories as canon.  But, obviously Lucasfilm under Kathy Kennedy with the input of George Lucas felt the stories were getting away from the core Skywalker family lineage so they wanted to make a change in the new movies—and that didn’t seem justified—unless this recent rumor of Rey’s origin turns out to be true, which I am inclined to believe.   The answer is in the link below.  Click on it only if you want to know.  Having the answer isn’t really necessary for what I have to say about it.


Most religions believe in some form of reincarnation around the world—where the spirit of an entity returns to the world of the living in some other form, whether it’s a dog, cat, or another human being—it is something that is heavily revered around the world.  Even George Patton believed that he was an ancient warrior from days long gone and that he had been on earth before.  One of the things I have always liked most about Star Wars is that they took kid’s topics and wrapped them very carefully into modern religion.  The nature of the “Force” is an unusual concept that combines many world religions into an updated moral grounding that I have always thought was healthy.

Star Wars for me was the gateway to Joseph Campbell’s teachings which I discovered during my college age days.  I was so affected by Joseph Campbell that traditional college lost its meaning and it sent me into a five-year deep dive from about 19 to 24 years of age reading all his books, particularly The Hero with a Thousand Faces and The Masks of God series from his work in Transformations of Myth Through Time.  When I wasn’t reading Joseph Campbell I was listening to him.  I had about twenty hours of lectures by Campbell on tape which I listened to at my various jobs for several years to the point where I knew the material backwards and forward.  For another five years I spent reading all the supplement books which inspired Campbell—books like Finnegan’s Wake and Thus Spoke Zarathustra and studying great artists like James Joyce and Thomas Mann so that I could understand Campbell much better.  I did all this essentially because Star Wars had inspired in me a desire to deep dive the material of myth and how it informed the human mind about the world we live in and the world that exists beyond four-dimensional living.

I probably could have become something of a museum curator or some world traveler doing work in this field of mythic interpretation—but instead I wanted to turn even further inward and read more and think more.  I took jobs that would give me time to read and write yet still take care of my growing family.  For me—for about twenty years—from age 20 to 40 years of age I was in my own version of Luke’s Dagobah—working hard, but intellectually developing myself rather intensely and I loved it.  My mother told me that when I was one and two years old that I said strange things about the world around me as I was learning—as if I had always known certain things.  I don’t think it had anything to do with reincarnation but instead being able to understand what pours forth from the eternal spring of life essence which is at the heart of everything—call it God, call it the “Force” it is beyond human definition.  I’ve described my teenage years as being extremely fearless—because I felt I understood that the universe wanted me to live and I pushed my limits to the extreme to see how forgiving it was—and I turned out to be right—it wanted me to live.  This evoked in me a strong sense about individualism because it takes such people to tap that well.  So this life spent over the subsequent twenty years was designed to figure out the essence of that well the best I could—mostly through literature and artists from the previous 2000 years and a study through Joseph Campbell of comparative religions around the world.  I felt that the Star Wars novels were some of the greatest explorations into the nature of life beyond life that I had come across and they were great contributions to the tapestry of mythology.  The plot lines in some cases could have been better but the explorations into the “Force” were important in my view—and it was a shame to eject all that for some Disney commercial tripe.

However, in my view this revelation about Rey is something I think advances Star Wars properly—let me just say that.  It’s a fairly high concept that will conceivably provoke in many young people hopefully a similar journey as I have been on over most of my life.  I will say that if it turns out to be the case, that I will be impressed—which is likely why the information was leaked in the first place.  I have been very down on Star Wars since The Force Awakens.  Like I said, I haven’t played any video games, or even watched the television show Rebels since seeing The Force Awakens on December 17th 2015.

The mind bender which is pretty important and contrary to our lives is that a soul in whatever configuration that it entails isn’t necessarily the sex it was while it resided in a body during what we might call “life.”  When first thinking about the possible direction of the next Star Wars movie, Episode 8, I thought it was a Disney attempt to appease gay rights advocates.  But, it is deeper than that—and that’s important.  I think it’s so important that I’d consider giving Star Wars another chance because it just might advance the human race—not into the sexual rolls that we play as human beings but into the essence of what we are all made of in the eternal aspect.

However, the roles we play as a culture is important too.  Men are men, and women are women—nobody would think to walk into a Navajo tribe and start telling them to make sand paintings different or to rearrange their culture in some disrespectful way—and nobody should attack traditional American culture in a disrespectful fashion the way that progressives do.  I would argue that only American culture could produce something like Star Wars in this modern age—because it requires freedom and financial resources to extrapolate from the depths of imagination and to put it in front of the masses in such a spectacular fashion where literally the Internet was buzzing around the globe at the leak about Rey’s parentage.  So forcing gay subject matter down the throats of Disney fans is not what I’m talking about.  But a sexless existence that is eternal is something I can get excited about.  If Star Wars is knocking on the door to heavy mythic representations—then I will go in the door behind it.  If not, I’ll be done with it forever.  This news about Rey is encouraging to me.  I could get on board with that.  There may be hope for Star Wars yet.

Rich Hoffman


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Save a Millennial: Vote for Donald Trump to prevent a continued socialist incursion in America

Look at these idiots.  At a recent Donald Trump event these Millennials showed up and displayed the net result of their vast ignorance.  If you want to understand why Donald Trump needs to be president it is because of this Millennial generation raised to be socialists through their public educations.  These people need to think completely different about things before it’s too late, and maybe—just maybe, Trump can do it through his ability to work the media.  Nobody else has a personality large enough for the job, and these people are in real trouble.  There are a lot of them out there, and they are very sick. 

Check out Jesus in the background.  God help us—and if that is the son of God back from the dead—he should probably crawl back into the cave he was resurrected from.  What a loser.

Save a Millennial—vote for Trump.

Rich Hoffman


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The Fading of a Purple Haze: Prince leaves the world through death, but the music will last forever

Even for me, I was a little shocked that Prince had died.  It wasn’t the loss of a person that I considered to be something scratching the surface of a oveman, but the last great loss of a great talent from the 80s. I feel worse for the modern kids who don’t know what it’s like to have James Brown, Michael Jackson and Prince all alive and making music for their society all on stage together.  With the modern record industry comparatively crushed relative to that unique period in 1983, shown below, the amount of raw talent that was enjoyed by the 80s may not be seen again for a long time.  For modern race baiters who declare that America is a racist nation, they obviously don’t know much about our history.  I am proud to say I live in a culture that produced minds like Prince, Michael Jackson and James Brown.  Prince for all his small stature of 5’ 2” made the best of it and walked around like he was 9’2”.  I always thought of him as a remarkable person and he had an impact on me that lasted.

I also thought he was a little weird—and for whatever reason, we accept culturally people who are extremely different if they are musicians.  It’s a very strange thing to watch people who pick on others for being different turn right around and wear the shirt of a famous musician that behaves in very eccentric ways.  Prince was certainly one of those people. Prince was about nine years older than I was, so as he was making his most famous music, the album “Purple Rain,” I was traveling all over the country as an Explorer in the High Adventure Boy Scout Post, 962 ran by one of my arch rival school teachers from the 7th grade.  Me and that woman hated each other, but she was access to adventure so I put up with her and spent a lot of my time from 14 to 16 years of age doing just about everything human beings could do regarding adventure, rappelling, backpacking, spelunking, and competing against others in yearly competitions at Camp Frielander in Loveland, Ohio.  It was the only thing that could have held my interest at that particular time and I thrived in that environment.  In a lot of ways Prince and I came to age at the same time in very different ways.  Both of us learned to think bigger than just being human which a lot of Prince’s songs reflected.

I was never particularly compelled by the religious leanings of Prince, but I did enjoy his otherworldly approach to life—the eternal aspect, and he seemed to accompany me everywhere during those Explorer days.  Explorer Posts are divisions of the Boy Scouts of America, but they are co-ed activities so there were always girls around—especially on the competition campouts where explorers from all over the southern Ohio region showed up to fight it out at Camp Frielander each August.  Most of the competition was fire department Explorer Posts and those from various police divisions—where young people were basically in apprenticeships for those careers.  My Explorer Post was designed to make global adventurers, and the skills I learned there I never forgot.  I always had extreme confidence and all that came to excessive fruition during this period of my life—and my antics seemed to always occur next to a Prince soundtrack.  No matter where I was, or what I was doing, Prince was on the radio or on somebody’s private boom box.  And when it came to confidence and multitasking, I looked at Prince and took some young direction.  My introduction to the Explorer Post world came at Camp Frielander where on my very first night I blew up our campfire on purpose with a homemade bomb and picked a fight with a rival Explorer Post over a girl who me and the other males all wanted.  From winning several of the events and gaining everyone’s instant attention, like Prince I had splashed onto the stage of adventure boldly.  Within a year I was giving speeches in front of massive crowds at GE Aviation in Evendale and running around the University of Cincinnati like I owned the place and I was still six to seven years younger than all the kids attending.  From Prince I learned to step in front of an audience and take charge.  With him being so short and strange, I used to watch how he handled things and I incorporated many of his social tactics to my own escapades. So I can say that Prince greatly improved my life during a key time.

Within a few years I was elected president of the Dan Beard Council for the entire Tri-State region and I eventually secured the girl that we all wanted whom I had met that first night at Camp Frielander.  But by then I had outgrown her and I had rapidly evolved beyond many of the people who were with me that first night of that summer competition.  Literally the day that I was elected, which occurred at General Electric in front of a packed house I had met another girl that I liked a lot more so I was looking for a way to get rid of the other one and her father was one of the guiding administrators for the entire Dan Beard Council in the eastern part of the country.  Later that night when I was supposed to be in fight against a bunch of kids at my school, one of them ended up dead and of course I was the key suspect—everyone in the Explorer Post community abandoned me, including all my girl friends—and Prince’s constant music was the only thing that made sense to me during that period.  It was a surreal feeling to listen to the song, “When Doves Cry” as police cars all over Cincinnati went looking for me to question me for murder.  In 24 hours I went from the top of the world to just a few steps from jail and it was very strange.  But at no time was I afraid, or did I weep for my losses.  I simply recaptured myself quickly and got back to what I did best and within a few weeks, had recovered completely and was back to my usual persuasions.

Prince was so boldly creative that he gave to my mind, which desired unlimited energy, a glance into the eternal—and that carried me to places that would soon become self-sustainable.  I outgrew Prince by the end of the 90s largely due to the fact that I did more before I was ever 19 than some people did in their entire lives. By the time that Prince did a song for Tim Burton’s 1989 Batman film, I had outgrown him—but I continued to always admire the eccentric musician.  Prince was wildly imaginative and magnificently talented and I learned a lot from him at a key time in my life—and it was clear when he died that future generations wouldn’t have the same opportunity—and for me that was the saddest aspect of the mysterious death at Prince’s Paisley Park home and studio in Minnesota.  Prince at 57 didn’t eat meat, and was pretty religious for a rock star—and he had such a tiny little body.  So diseases took a toll and if he took some drugs to alleviate the pain, he likely put himself under too much strain—and he left his body to join the focus of his otherworldly pursuits which had been a big part of his music for so long.  It was that otherworldly appeal which I always enjoyed and drew from for myself. So it didn’t surprise me that his soul just decided to leave his body one day as the body struggled under pressures only the living understand.  Prince seemed indifferent to life and death, so he obviously didn’t have much fight in him to struggle through such tribulation.  But it’s always a shock to see that someone as full of life as Prince had left the world of the living—because it seems counter to his core personality.

Death is a journey of its own, and Prince took it closing a chapter on earth that future generations will only hear about.  I learned a lot from Prince, and I am happy to say that his overman appeal to me is something I quickly mastered myself—and actually exceeded by the time I was 30 years old and had suffered through many more tragedies on the same scale as that day I was elected onto the Dan Beard Council and lost it all just a few hours later. Prince seemed at that time to be the sage from the top of a mountain who had all the answers, but it wasn’t long before I was looking down on his mountain and thinking how small he really was.  That’s not Prince’s fault, as an artist, all he did was present something to contemplate through his music—it was up to us to bring meaning to it—and I did—living the life of a boundless adventurer who didn’t know any limits.  I probably achieved more earlier because of Prince than I would have without him.  Then suddenly he was gone as quickly as he came, like a purple haze and a distant memory that will soon be forgotten like a purple rain once the sun comes back out and distracts us from the day.  Such is life—but for me, I will never forget.  He was certainly one of the best and our society won’t produce another like him likely for hundreds of years—if ever.

Rich Hoffman


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Sell Your Disney Company Stock While You Still Can: The double standard between Curt Schilling and Howard Ashman


Sometimes you readers here ask me my advice on financial matters, and when I give my opinion and you listen you profit wonderfully, and everyone lives happily ever after.  But as I watched with some level of horror that the Disney owned company ESPN fired the great baseball pitcher Curt Schilling over his social media disgust about transgender politics while my third grandson was being born at the hospital I have decided to give this advice for free before being asked.  If you have any Disney stock in your portfolio, then you should dump it now.  Not only does the Disney Company need to be taught a lesson due to their bad management and advocacy of progressive politics using their extensive entertainment vehicles to attack traditional family values—but it’s just good sound financial policy.  Disney is running all its companies in the ground—most people just don’t see it yet.  So for your own good, you should stick by Schilling—who is a real man, and dump Disney.  Perhaps they’ll learn something and fix their company, but as of right now, they are headed toward a miserable end as they have attached their star to progressive politics.  CLICK HERE TO READ PREVIOUS EXAMPLES OF THIS FAILURE.  Here is why Disney stock is headed for troubled times.


Disney has bet a lot on Star Wars, but those best days are now behind it.  With The Force Awakens breaking $2 billion dollars at the box office and falling short of Avatar, future movies will be disappointments up until 2020.  There are other Star Wars movies that will do well from now until then, and the merchandise sales will be healthy, but the Star Wars mythology is on a downward trend and losing steam quickly.  By 2021 Star Wars will be half the value socially that it is now.  It will still be considered successful compared to the other properties that Disney runs, but it won’t be enough to carry the whole company.

The Marvel films are in their fourth quarter of effectiveness.  The superhero films are losing their appeal and Marvel is the latest “has been.”  DC Comics is the new fresh face and even those films will have run their course by the start of the next decade.  New films will not hold the same appeal that they have over the last decade and this will seriously damage Disney’s market intentions.

Disney is leaning toward making a gay protagonist and Frozen is on the radar to launch that attempt—they experimented with the idea in that popular musical.  It will be a devastating attempt that will be greatly rejected and severely damage the animation division at Disney.  So far they have been dancing around the surface, but there is a lot of pressure politically for them to commit more deeply to gay protagonists as primary characters.  Once they do that, there will be serious market backlash, and you won’t want your money in the Mouse House at that point in time.

ESPN is going down the tubes with the destruction of cable television.  With streaming services taking over the home television markets, ESPN is one of the first major casualties.  Baseball is already having trouble keeping ratings during summertime broadcasts and with the poor PR issues regarding concussions within the NFL, professional sports are having a hard time attracting a younger audience.  There are too many options for young people and sports are becoming decentralized at a key time and ESPN will find itself on the way out quickly in the years to come.  The problem that professional sports face is similar to what the music industry has suffered from in recent years.  Studio music has been weakened as options have given more people outlets, but taken away the extraordinary profits that have been enjoyed in the past.

The Disney Parks are getting killed in the Orlando market, even in the Hollywood region.  Universal Studios has been far more innovative and has not attached their image so intensely to progressive politics.  They have wisely kept a lot of the politics to a minimum where Disney has chained themselves to rainbow-colored castles and flamboyant employees.  The Disney parks have taken a noticeable dive over just the last few years looking more like an apologist of the Obama White House than an entertainment company.  While Universal Studios was building the Wizarding World of Harry Potter, and many other updates Disney was focused on attracting more girls while alienating boys.  They have heavily invested in Frozen and their new Fantasyland area.  Universal’s attractions are appealing to both boys and girls while being equally thrilling to adults as well.  But Disney has alienated boys while focusing on girls and ignoring the adults.   They hope to fix that situation with the new Star Wars land at Hollywood Studios, but that will be a few years away toward the end of the Star Wars appeal.  It will arrive at market too late and will lose steam by the mid 2025 time period.


It has long been known that the great Howard Ashman of Disney died of aids because of his gayness, but he was smart enough to write songs to musicals that featured romance between men and women—because they have mass appeal.  Because of Ashman’s talent Disney has been forgiven by the public.  Yet when Disney goes after a strong sports figure like Schilling—who won a world series bleeding from a last-minute surgery to his ankles–because he doesn’t think that men and women should be sharing a bathroom, Disney has crossed the line.  They believe that by employing Shilling at ESPN that they control all aspects of his life.  Where Disney employees like Ashman were allowed to have a homosexual lifestyle that led to his death—Disney supported that lifestyle.  When it came to Schilling, a man known as a conservative who has taken stands on Muslim troubles and gay rights advocacy during his private life—Disney has shown that it discriminates against conservatives while giving free passes to progressives to express themselves any way they wish.  The double standard is an attack on conservative value, and that of course is a terrible business decision on their part.  So in spite of their social activism, they are making decisions that guarantee their future failures.

What Disney is doing to Curt Schilling is showing conservative America that they have the power to tame a big conservative lion-like the pro athlete and Hall of Famer.  They were supposed to be hiring Schilling for his inside baseball knowledge as one of the greats.  But what they really want is to control society’s behavior by taming one of the great male idols within professional sports.  And that is not the decision-making ability of a great company—but a bunch of idiots and soon to be failures.  For that reason, and many of the others mentioned above, and many, many others not even yet talked about—you should sell your Disney stock today, because you’ll wish you listened tomorrow.   That tomorrow may not come for another ten years, but it will come—and you’ll wish you had spent it somewhere else instead of a progressive company riding the coattails of a truly great man, “Uncle Walt,” to use the company to change America instead of motivating it to greatness.

Rich Hoffman


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