The Network Boycott of Donald Trump: Life is going on without them

It was a little astonishing that the television networks of ABC, CBS, NBC, and CNN refused to play the political ad from the Trump campaign highlighting the first 100 days accomplishments by the new president.  After all, they didn’t have a problem highlighting every little thing that Barack Obama did.  But Trump isn’t Obama and the networks are seeing the difference already.  They are being exposed for what they always were; liberal outlets designed to promote progressivism and are now discovering that people are willing to turn away from them really for the first time in their history over political ideology.  As everyone now knows ESPN is a dying network owned by the Disney Company and they are losing their conservative viewers due to their extremely liberal on-air positions.  ESPN President John Skipper, a former employee at left-wing Rolling Stone magazine, insisted that the network had little intention of putting on the brakes of its liberalism even in the wake of their viewership exodus saying:

“It is accurate that the Walt Disney Company and ESPN are committed to diversity and inclusion,” Skipper said. “These are long-standing values that drive fundamental fairness while providing us with the widest possible pool of talent to create the smartest and most creative staff. We do not view this as a political stance but as a human stance. We do not think tolerance is the domain of a particular political philosophy.”

Then Ellen DeGeneres said just yesterday that Donald Trump wasn’t welcomed on her show—as if that were going to somehow hurt the feelings of the president—or change what’s happening.  Stephen Cobert—the former Comedy Central liberal who openly has a night show directed at pot smokers unleashed a potty mouthed rant that could only be justified through definitions of insanity—yet CBS allowed it to air anyway which should have provoked attention by the FCC.  If Cobert had been a conservative, he’d be out of a job, but since he’s a liberal like most of the people in entertainment—he gets a free pass.  What we are seeing is unprecedented—the political left is drawing a line in the sand and hoping that we all love them enough to keep watching their programs.  But the evidence is already in that conservatives are finding other alternatives.

What is really scary to the networks is that Trump is actually better at the job of communicating than they even understand in the industry.  George Will the conservative commentator actually quit the Republican Party because he thinks President Trump chews up the English language in an illiterate fashion.  He clearly has taken the side of the liberal networks in thinking that he knows more than Trump does about communicating.   Yet Trump has had great success in entertainment and obviously knows more about communication than even the most seasoned Hollywood actor.  Trump doesn’t just speak, he communicates with his entire body when he gives a speech and people understand him.  He may not articulate the English language in a scholarly fashion, but he communicates better than most anybody in the public eye today and he can do it without an army of advisors and Hollywood producers to help him along.  While Obama used to seek counsel from Steven Spielberg and Jeffery Katzenberg, Trump takes care of things himself and is able to produce a video illustrating his first 100 days without the entertainment industry’s involvement—and it drives them crazy.

It’s in Trump’s independence that has exposed the leftist tendencies of the major networks and now half the country is looking for alternatives.  They are used to making or breaking people and they can’t have an impact on Trump in any way and they don’t know what to do about it except make asses of themselves.  Now they are taking positions they can’t walk back and it will eventually destroy them.  I warned the Disney Company about this years ago, and they didn’t listen.  They insisted on putting little gay characters in their entertainment products and force-fed liberalism into their productions, and their bottom line is going to take a hit.  ABC is owned by Disney so like ESPN they are committed to leftist ideologies which run against the current of modern American politics and they are positioning themselves for extinction.  Trump actually did work on NBC with the hit show The Apprentice and even now after 14 seasons the executives cannot figure out for the life of them why Trump was so much better at that show than some Hollywood actor who gets paid to say what other people think.

What’s even funnier is that the political left thinks that they are going to find their own Hollywood star to run against Trump in 2020.  They are throwing around names like George Clooney, Dwyane Johnson and even Disney’s Bob Iger—but they really don’t understand that it takes more than “celebrity” to win as a president.  Trump didn’t win the presidency because of his celebrity—he won it because he worked harder than anybody else.  Hillary Clinton rolled out the celebrities in her final days and they didn’t help her at all.  The power that the networks and media companies had with their celebrates has evaporated before their eyes and they really don’t know what to do about it which is what I have been saying all along in regard to the value of Donald Trump being president.  There’s not just his skills as a businessman, or the self-reliance of his celebrity—but it’s the presence of a Republican who can simply rob the political left of their stronghold on the media all by himself.  The Democrats don’t have anybody like Trump and with all their resources in Hollywood there isn’t one person who can compete with Trump on the stage in 2020 and they all know it now.  They might have the celebrity, but they don’t have the work ethic or an understanding of all the modes of communication that Trump has naturally.

Trump wasn’t made into a celebrity by others the way that George Clooney was—or any other actor who gets paid to read off a script.  Trump made himself and that is a different kind of political candidate and the failure of the networks to work with this new administration will be their end.  They won’t survive the change in demographic posture combined with the economic burden of the modern cord cutters—the people who have decided that they don’t want or need cable television in their lives.  Ellen and Stephen Cobert can’t afford to cut off half their audience the way they have—yet they have done just that.  And that decision will prove detrimental to them all.  People will still see Trump’s ad about his first 100 days regardless of the participation of the networks in showing it because they don’t have a monopoly any longer on information.  They can’t stop Trump by cutting him off the networks because he can reach many more people through new media.  The only people getting hurt by the network boycott of Trump are the networks.  They can’t survive off only half the country watching their programs.  They can’t appeal only to liberals and hope to lure advertisers to their channels.  Look what happened to Curt Schilling at ESPN.  He represented the kind of man who many of their viewership were themselves, and when they took him down for being a conservative, ESPN lost viewers. I used to love watching ESPN, but since they fired Schilling, I haven’t watched them since—because they didn’t have talent on their programs that spoke and thought the way I do.  So I turned them off and moved on to something else.

There is a lot to feel good about Trump, the stock market is soaring, money is coming back to the American economy and the president is well on his way to becoming simply the best occupant of the White House ever to reside there.  History is already starting to overshadow the cries of the liberal left and that’s where the networks are making a major mistake in not aligning themselves with history.  Rather, they are sticking with their ideology which will be their undoing.  Trump works harder and is good at so many different things that his presidency will be a new defining marker in history.  The old guard is quickly finding themselves on the outside looking in and they know it. Right now they are protesting with defiance, but they are rapidly learning that nobody really cares about them.  Nobody cares about the opinions of The View girls, and nobody cares about Ellen.  Trump is going to be a good president with or without them.  And that is the hard lesson that the world is learning—but I’ve said it all along.  Maybe next time they’ll listen—for those who survive long enough to have a next time.

Rich Hoffman


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