Trump the Author: Predicting the future by reading the past

I enjoy these little banters between Bill O’Reilly and Glenn Beck because they show why the former media icon is now on the outside looking in.  Both of them really were handily defeated at Fox News and cast into the oblivion by their enemies and yet they still don’t seem to understand why.  They are both still effective, Beck with his radio show and O’Reilly with is best-selling books—but both have lost big to the political left and are still seething from the experience.   It is bizarre to hear what these people say regarding advice for Donald Trump’s presidency.  I mean they are both industry insiders so they know the players and the game—but they still don’t get it.  It’s astonishing to hear them speak as history lunges itself forward then looking back on everything in retrospect in a way.

The movements and the pageantry of the Trump administration over the last week, first in letting Sean Spicer go then Reince Preibus so soon in their tenures within the White House is a good thing, certainly not bad.  And the warning shots at Jeff Sessions were productive—because it got that horse of a Justice Department that is used to standing around doing nothing all the time on the track and running.  A good manager knows how to assess a situation and when to adjust to it. We don’t care how things have been done in the past, or how long previous press secretaries have done their jobs in previous administrations.  When people show that they are struggling or better people come along, it is important to make the switch as soon as possible—and to have the courage to do so in order to fulfill an objective even though you might personally like the people you’re dealing with.   I think Trump liked Reince and Spicer a lot, but he likes winning better—so it was time to make some cuts to the team to get better. And there is nothing wrong with that.

I feel like I know Trump really well—maybe better than Bill O’Reilly does.  Sure O’Reilly “knows“Trump.  They’ve been to baseball games together and played around together but even so I think the personality and thinking of Trump is an enigma to O’Reilly.  You can do things with people and even be friends with them without actually knowing who they are.  However, as a personality type I process information in a similar way as Trump.  Like me he is very open about himself and the world around him in his vast writings, which is something most people don’t know about him.  He has written a lot and he enjoys it—and it is impossible not to notice aspects of his character within his work.   A lot of Trump’s writing is autobiographical so it’s filled with a lot of unintentional self-analysis.  And that is certainly not a negative; it makes me feel greatly for the new president.  He is very open about himself and how he thinks because he always intended with his books to mentor other people into success.  He is not a selfish person by any means—even though he comes across that way to the uninformed eye.  For instance given the nature of the current show Saturday Night Live and how they’ve treated him it is stunning to go back into one of his decade old classics and read what he said about a 2004 experience he had with Jeff Zucker at NBC and the rest of the SNL cast when he was asked to guest host the show.

It was in Trump’s book Think Like a Billionaire that he broke down little trinkets of successful thinking usually with only a page or two long chapters throughout.  But when it came to the chapter on his experience at the 2004 filming of Saturday Night Live he goes on for seven pages meticulously detailing the entire week leading up to the filming. It was obviously quite an honor for Trump to be asked to host the show and it was fascinating to learn of all the people involved because many of them are his dire enemies now.  They loved him when he had the top show on NBC with The Apprentice.  They liked him so long as he stayed somewhere that they felt they had control of his big personality.  But when he decided to quit and run for president in 2015 they all literally turned against him.  It is all very Atlas Shrugged—right off the pages of Ayn Rand.  It’s bizarre to read these things in hind-sight.  I read quite a lot and I have read all Trump’s books before just because they were part of popular culture and I felt I needed to keep up with what was happening and he turned out to be a pretty interesting person.  But to read what happened and how everyone thought ten and twenty years ago about the person who is now president is truly fascinating.  I have enjoyed re-reading Trump’s books lately with the benefit of hindsight.  For instance it was truly enthralling to read Trump talk about the Access Hollywood stuff with Billy Bush 11 years before it became a scandal which you can do in that same book about his SNL experience.  It really puts things in perspective and if the media wanted to do anything but destroy him, they’d go back and study the subject like I am.  Anyway, it was obvious by his own writing that he really loved his Saturday Night Live experience and wanted to treasure it forever.  But after becoming president all his old friends literally sought to rip away from him anything good that had ever happened between them.  It’s like reading about a bad divorce.  Whenever I hear such things you know that two people said really marvelous things to each other at some point—otherwise they never would have been married.  But once one of them cheats on the other or something else happens you hear about all the bad breath, how fat the other person is, and how they don’t do this or that correctly.  NBC literally kissed the ass of Donald Trump because he was a big money-maker for them and they felt betrayed when he stepped into politics and took away their progressive platform to the White House. They could have kept it if they chose, but instead they went on the attack literally for all the reasons that John Galt was attacked in Atlas Shrugged.

Trump is battle hardened like no other president in history and I think he’s doing a marvelous job—and he will be remembered as the greatest that we’ve ever had.   Every day is literally a historic occasion in his White House. And if you know Trump you can just imagine what’s coming next with some accuracy.  Going back to the Saturday Night Live chapter of Think Like a Billionaire and applying the whirlwind energy and sheer number of people who Trump dealt with back then on a daily basis you can easily imagine what it must be like for the people working around Trump now in the White House.  I can see easily how people like Sean Spicer and Reince Preibus made mistakes just in trying to keep up with him.  Unlike me, Trump likes people and he spends a lot of time with them and enjoying conversations. That is where he and I part company to quite an extreme.  I don’t like people even though I feel compassion and empathy for them, I tend to feel like everyone wants something so I am very discriminate how I spend my time with them.  Donald Trump isn’t like that—he enjoys people yet he enjoys himself too—he has a great balance and it works for him—which is how he became so rich and successful to begin with—he did it the old-fashioned way with really hard work and lots of networking.

Yes it hurts Trump that people who used to like him at The New York Times and at SNL are now his mortal enemies.  And it hurts him when friends like Reince Preibus fails to step up to the scope of the job Trump has elevated the White House to—but this is the guy who created Trump Tower and many other remarkable properties all over the world well before NBC approached him to do The Apprentice.  Trump built himself and his brand and a lot of people tagged along for the ride.  But they do sometimes fall off.  The biggest difference between Trump and all other previous presidents is that he doesn’t stop to pick people up.  He feels sorry for people but he doesn’t allow that sorrow to change the course of excellence that he personally strives for every single day.  Trump is the American dream—he is a product of our country to every degree and he has a very intense desire to give back to it.  And he’s going to do so in spite of what anybody else has to say about it—and it is that element that Bill O’Reilly and Glenn Beck miss about President Trump.  Neither one of them gets it—and out of anybody they should know best.   But their static thinking just won’t allow them to see what’s really going on because their formulative thinking has been forged by previous administrations—which is a major mistake because Trump has no intention on being anything less than the best and most unusual administration in the history of the world.  Anything short of that he would consider a failure and as he is writing the books of this last chapter of his life—and he’s not going to end on anything less than a spectacular climax.  It’s just not the way he does things.

Rich Hoffman

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