Its all about Branding: Trump Doesn’t Need Fox News

Of course, the rules are the same for every local candidate as it is in presidential elections, a public official like Donald Trump has a right to protect their brand, for it was their brand that we voted for and continue to support. When that brand is attacked, a public official has a right to protect it. Like most businesspeople, President Trump understands his brand and has done a great job over the years of building it, so it is with no small concern that he would seek to lash out at those trying to destroy his brand. Yes, he has a right to allow his supporters in the White House to dig up dirt from The New York Times reporters who have been activists against him and to seek to destroy them. Why not? And in the great relationship between Trump and Fox News, if the cable news station wavers, as it has under new leadership post Roger Ailes, then yes, Trump has a right to go after them. This nonsense about “journalistic integrity” is a lot of garbage. There is no integrity in the news business, especially in corporate media. It’s all entertainment based and designed toward ratings and for that, they should be very grateful toward the Trump brand.

It was embarrassing to listen to Brit Hume sound off about how Fox News does not work for the president, especially after Trump has given unfettered access to Fox News over the last four years or so. He’s been around long enough to know the game and he comes across sounding like an idiot. To consider that Fox News or anybody in journalism is “protecting” the public with a free and open press is foolish, and for people not to be upset about attacking Trump’s brand when that is what they voted for is disingenuous. I’ve never liked the part of Fox News that has Brit Hume in it, or Juan Williams, the disgraced NPR personality who was brought to Fox by people like Bill O’Reilly out of fairness and friendship. With Ailes out and O’Reilly out and the hiring of Donna Brazile there are obvious signs that the network is turning to the left because they think that’s where the future audience is. But it isn’t.

I never enjoyed the commentary of Charles Krauthammer for that matter when he would appear on Bret Baier. I have watched Fox News because they cover more that concerns me than other stations, but they aren’t nearly conservative enough for me. I would sit through the Krauthammer segments cringing at his institutional diatribes and do something else until he was done. Fox would claim itself to be fair and balanced, and I think that is generally true, but what they have been doing lately under the guidance of their new CEO Suzanne Scott is a sharp turn toward progressivism. And that isn’t much different from before, during the O’Reilly days where Fox News started the horse race with Hillary Clinton two years before the election. They wanted to tell the story of the Democrats and they have been soft on them even when crimes were committed. I would never say that Fox was a hard-hitting news organization. They just didn’t do as bad as the rest of them.

Where was the coverage of the Epstein molestations ten years ago when it mattered, when news outlets like Alex Jones were reporting what was going on and who was involved. Today Jones is de-platformed, you can’t watch his shows except on his website while outlets like Fox and CNN continue to be the dominate forces in news. But look at what they’ve gotten wrong, or rather, what they haven’t covered that has contributed to so much evil. If they really wanted to be fair and balanced, and unafraid, they would have not covered the Epstein rapes and connections to Bill Clinton conspiracy theories but would have followed the evidence to the real villains.

The same could be said of the FBI scandal where the attempt to overturn the Trump election was pushed to small segments and very little activism. We’re talking about a story bigger than Watergate, but nobody wants to touch it, essentially because most of the corporate news world is in on the action in some form or another, either from ties to government leakers or the Washington parties that are hard to get invites to. Fox News lets Sean Hannity and Tucker Carlson do their rants on television, and they turn loose a few reporters to dig up the stories because it does feed the Trump base which is a huge part of the Fox News audience, but they never drive the story to a conclusion that would otherwise force resignations or public outcry. They do enough reporting to get people to have an emotional response, but not enough to cause change, so Brit Hume isn’t checking the powerful and holding them accountable. Fox News is just pointing things out and letting them drift into history the next day.

So, what right do they have to attack Donald Trump’s brand, but not to have him and his people shoot back? Why would anybody in the media think such a thing was viable, or even acceptable? Then for others to warn Trump not to upset Fox News because they might not cover his rallies and other events giving him a platform to the public. To suggest such a thing is to propose that it was the media that made Trump. But what nobody is talking about is that it was Trump’s brand that made Fox. Does anybody know what happened to Megan Kelly? She locked horns with the Trump brand and where did that get her? Out.

I wouldn’t say that it is just Trump’s brand, it could be anybody who has worked hard to build their name. They may use media to get there, but it isn’t the media that makes them, they are simply the benefactors of good television drama. They don’t make or break people the way that media operators want to believe. They need the brand of the dynamic in order to put content on their stations and that is the secret they don’t want anybody to know. But Trump understands it, and so do his supporters.

These same rules apply to the local press, wherever in the country you may live dear reader. They are all pretty much the same. They need you more than you need them. In this day and age where there are so many more options to get your name out and to build up your brand, you don’t need Fox News, or even NBC News. You don’t need to suck up to the Disney network of ABC and whisper in the ear of the local newspaper reporters, because nobody reads them anymore, because the content is boring. But they do need you, and Fox needs Trump. Trump doesn’t need Fox. That is the way the game goes and its time everyone realizes it. Especially that media. They are not the makers of the world and those who keep it in check. Rather, it is the branding of politicians that do the most good, because they do have to protect their brand, and that keeps them honest. Not the reporter or their networks. Sorry Brit Hume, but you aren’t very relevant to the scheme of things. And more and more, you are just a boring addition to a network that has added more boring people, not gotten better over time.

Rich Hoffman
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