Why American CEOs Cave to Globalism So Often: James Robert B. Quincey from Coke lives in London

Why Coke, Delta and MLB are so weak in defending America from Globalism

The question everyone is asking is why all these corporations and their CEOs are so quick to adapt to liberal threats and to work against traditional American values.  Specifically, in this latest case, the CEOs of Coke and Delta along with Major League Baseball have involved themselves in politics protesting voting changes in Georgia which essentially demand that voter ID be part of the process after the disaster of an election in 2020 where they stole the election from Trump due to election chaos, and Democrats managed to take two senate seats in the same way.  For instance, I do think of Coke as a traditional American company because it started in America, it was nurtured as kind of a Norman Rockwell marketing campaign to solidify their sentiments to American markets, but in all reality, they are a global company that does not care about the sustainability or philosophy of American law and order.  They will see where the world ends up and if it slides into communism so be it.  Before all this happened in Georgia, I didn’t know the CEO of Coke was a guy in London named James Robert B. Quincey.  I would never have thought of Coke being operated from London, but it is, so that explains a lot.  The same with MLB, we think of them as a traditional American company, but they are a global organization now that only sees market growth in expanding into new countries.  So, the great American game isn’t so American these days, and that’s the case with most corporations.  We tend to think of them as American, they were born in America, we supported them and grew them into what they are today, but most corporations are only looking at growth and they don’t see that growth in a country with only 300 million people to support their products.  They want the billions around the world that might be part of a new market penetration, and to get that they think they need to sacrifice some of their Americanism so to tap those markets.

Ironically, I’ve spent several years sorting this kind of thing out into what I wrote in a book called The Gunfighter’s Guide to Business which is presently going through the editorial process with the publisher.  I have come to think of it as the answer to the long-standing problem of selling the East as the solution to everything regarding life, religion, and business commerce as it has been sold to us for many generations now.  Such as, the belief that a journey to India will awaken the third eye of our consciousness has led many confused Americans to robbery and worse while traveling there looking for spiritual alignment.  Its not just the criminal element that takes advantage of travelers going to a third world country looking for spiritual answers that makes them targets of the criminal class, but it’s the dirty conditions that greet them often in such places that tend to greatly devour the fantasy of Eastern thought being superior to Western thinking that creates much consternation.  In the East it is thought that nature is the supreme source of wisdom and should be yielded to, which then flows over into politics and business in destructive ways often.  Because in the West nature is to be used to bridge over into a change state future.  We use nature in the West to build new things and to invent, which is the point my book makes.  What was difficult about it was to turn on its head assumptions of inferiority that often comes with comparing the East with the West. 

Most of today’s CEOs are recruited to run all these big corporations with the assumption that the East is the philosophy of the future and that by adhering to it, that growth for that company will be discovered.  Today’s CEO such as James Quincey is not to be the latest gunfighter building a company against a society of outlaws standing up to danger in a dusty street, his job is to bow before the world and beg for them to become the next customer in their portfolio.  Not to cause trouble, but to mitigate risk to the projected growth of the company which means lots of bootlicking in political circles and within the industry considering the rules of conduct in a deeply litigious society.  I don’t say all that do get Quincey off the hook at Coke running the company from socialist London where without a doubt ol’ James thinks of his home city as far superior to Atlanta, Georgia as its older with much more history.  Its just the kind of thinking that a globalist would have as opposed to a righteous gun owning, truck driving American from Georgia.  Future growth isn’t in those markets, but in Spain, or Africa, even India where religion, politics, and standards of living are much, much different than they are in America.  For the CEOs, they already have the American markets, and its not from conservatives that they must worry about trouble.  Its from the people who want to bring America down, the globalists, the Democrats who they must listen if they want to continue to expand into other markets around the globe. 

When Trump said to boycott these companies, he’s actually on to something.  Thinking of how much money Coke spends on their brand image, just with NASCAR racing alone lets you know where they are weakest, and it wouldn’t take much to topple them and change their game.  After all, the thing a CEO fears the most is a drop in quarterly profits.  While they are out there in the world bootlicking their way into new market strategies, it would spell doom to them to lose market share in a place they assumed was secure forever.  When Coke and Delta opened their mouth on the voting issue in Georgia, they assumed that they wouldn’t have a backlash, but could show the world that they stand for globalism and those new markets they are after.  But it’s a gamble and Trump’s advice comes from a lot of experience.  He knows where they are weakest—its here at home in the American markets where those 300 million people have more capita income than everywhere else in the world, sometimes combined.  Sure, there are opportunities elsewhere in the world, but do you want to give up the big one in America?  That is the choice we ultimately do have to make them come to terms with. 

As I point out in my book, this isn’t an isolated issue, this is what happens to most companies when the big and bold trend setters who started those companies leave or retire away and the bootlickers and dandies come in to follow.  They don’t have ideas of their own, but they are just followers who are supposed to maintain the culture that was built for them while looking for ways to expand that influence.  In America where so many great companies were born, they are now run by globalists like this James Robert B. Quincey guy from London.  He is certainly not a NASCAR fan by nature, he lives in a place where they think of a weapon as a knife, not a gun, and to be honest, London is a miserable city that is always cloudy and stuffy.  They don’t have monster trucks there or even roads big enough to drive them, they are a different place constrained by socialism, so of course the CEO of Coke doesn’t see the problem.  But we ultimately do decide if we want to buy their products, and that choice is what they fear most.  So don’t make yourself a victim.  Vote with your wallet, because it’s the only kind of vote they can’t steal from you.  Use it and make things happen in the world with your choice! 

Cliffhanger the Overmanwarrior

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‘The Crystal Skull of Canterbury’: A new project born from a lot of passion

I have a new book in development called The Crystal Skull of Canterbury and am looking for a good team for its publication.  One thing I have learned after doing this a few times before is that even the best written pieces of work need a good team to get it to readers.  This book is a little different for me, I came up with the idea during a recent visit to the locations featured in the novel—it’s more of a Bridges of Madison County story except more contemporary and featuring an English countryside because honestly they like to read in that country so why not set the story there—for the target demographic.  I’m a business guy, so I think in those types of terms as a first consideration.  This is just a starting point and the story is as follows:

A NASA contractor whose specialty is in preparing mankind for the long-preserved evidence that will be discovered on Mars ahead of a 2030 mission that life much longer than earth’s existed on the Red Planet, is challenged by a former curator of the British Museum to defend claims made by the contractor regarding the authenticity of the popular Crystal Skull exhibit which attracts so many visitors each year. Dorrington Weingarten sees the opportunity as positive publicity for the museum in London, but on a deeper level resents NASA’s Ian Davenport’s theories on the origin of mankind and the revolutionary following that he has been brewing in the United States which stands in stark contrast to the scientific positions established by England’s heritage.

Ian accepts the challenge and during his travels to London and eventually into the ancient streets of Canterbury where a romance brews between he and the curator’s wife–he isn’t just an eccentrically brilliant scientist—he’s determined to crack old Dorrington for reasons that confound everyone whom he refers to as the Crystal Skull of Canterbury. He sees in Dorrington Weingarten the modern embodiment of the wounded Grail King from King Author’s legends and he has set in mind to solve a riddle that has nearly destroyed Dorrington’s wife now madly in love with Ian.  What results is a proposed answer to T.S. Eliot’s The Waste Land and Wofram Von Exchenbach’s Parzival contained within the elusive life of a man who did everything right his whole life—except for the things that really matter.  A man drowning by his own success, who had everything but lost it through the years without even knowing it.  But can he be saved, can the Crystal Skull of Canterbury be cracked?  It is a job that may be out of reach for the multitalented Ian Davenport who for the first time in his life may have found something he cannot do as an unconventional romance soon engulfs him as well with emotions new to him. For all his life Ian had avoided life in the Waste Land, but now a siren song beacons him from another man’s wife and the lure to surrender to it is strong—too strong. 

I’d like to keep the page count down although it’s a story with many twists and turns—and emotional complexity. I’m targeting women over 40 with this work first in England then in the United States.  It additionally attaches itself to the modern paradox of the many theories coming from the Ancient Aliens viewer base popularly shown on The History Channel and embraces new scientific concerns relevant to the next decade giving this story staying power as a mass market paperback.  The primary purpose for me was a promise I made to a nice old lady in Ashford, England who was kind enough to give me a very nice meal while my family was in route to Paris.  She asked me what I liked most about the English people, I told her it was that they still liked to read and bought lots of books.  I told her I planned to help show more Americans why they needed to become more literate.  She then pressed me on what I was planning to do specifically about it.  I thought for a moment because I assumed we were just making small talk, then I told her that I’d write a novel that was so good that people would want to read it, and bookstores would see an uptick in sales and therefore hopefully inspire others to do the same so that the industry as a whole could become stronger—in a business sense, and as a general philosophy.  She said OK, we sipped some tea, and  here I am doing it.  I always keep my promises.

Rich Hoffman


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The Mistress Abu Dhabi: Unleashing the wealth of the world when temptations urge change

img_2471My wife was sentimental toward Harrod’s in London because of the long history that luxury department store had with the city that was respectable—so she wanted to do some shopping there which was quite an experience.  It was a very luxurious multilevel department store right on the edge of Hyde Park and was the anchor of all activity in that part of the city.

It was what Tiffany & Co. of New York or Sak’s Fifth Avenue were to the United States but Harrod’s had a little extra flair that I thought was quite glorious in its audacious embrace of capitalism in essentially a country that had embarked too long down the spiral of doom with socialism.  Harrod’s was all about luxury and excess declaring proudly that mankind had stepped beyond the limits of a hunting and gathering culture into the full light of an advanced society that produced more than it needed.  Harrod’s was a celebration of that and offered no apologies which surprised me in a good way.img_2451

As usual however I looked under the covers at the real situation.  I had noticed around London each time that I had been there over a two-week period that Muslim immigrants were in many service jobs at all levels of society and that for them it was a reversal of the Crusades period. Instead of the Christian world this time going into the Middle East to conquer the Muslims into conversion and acceptance of a Christian God—now it was the Muslim’s turn to handicap that originating country of the Crusades with social justice legislation through the EU then slowly convert the Christians which have been convinced to give up on the church into Islamic faithful—and they planned to do it peacefully without firing a shot.

This time there would be no attacking fortresses held by kings only to be slaughtered with superior technology.  There would be no Treaty of Versailles or the Sikes Pikot Treaty—this time the missionaries were coming from the Middle East under a banner of peace to integrate with English society then to convert their children into tolerant-open minded pacifists while the target of the next generation would be full acceptance of Sharia Law.  But that’s still about thirty years away by the attack plan well-known throughout the Muslim insurgents—for now they were peaceful and working in London—and they were shopping and working at Harrod’s.img_2459

You could see the power moves made particularly by Qatar Airlines and Turkish Airways in London to establish themselves as the new superior airline of the world marketing themselves as the next best thing.  And subtly, it was obvious at Harrod’s that they were no longer owned by the Charles Henry Harrod family but by Qatar Holdings.  This was particularly obvious when one of the many floors of that shopping complex was dedicating to promoting travel to Abu Dhabi as the next great metropolis city on earth.  And by the plans presented and so far implemented in that city which is as of now about the size of Cincinnati, Ohio by population density—it has all the benefits of a new city completely built on new wealth by the oil industry as  recently as 1971.  The Sharia Law country of Qatar is only 200 miles to the west of Abu Dhabi as Iran is right across the Persian Gulf 100 miles to 40 miles depending on where you measure from—the number one sponsor of terrorism.  Abu Dhabi is being set up as a fountainhead of capitalism thriving off the oil industry and convincing the West to turn its aggressions away out of a love for what they see there and using that wealth to bolster the terrorist countries which surround the region for their aims as a global caliphate.img_2453

Abu Dhabi is like a mistress to the civilized world—she doesn’t have the baggage of knowing her for 30 years and all the mistakes it takes to make a relationship—and showing that on her face as scars, sagging skin and menopausal hot flashes the way that Paris, London and New York are experiencing now.  Abu Dhabi is the fresh 18-year-old who loves the flash of gold and Rolex watches who would gladly trade sex with one gross looking middle-aged man to save herself from sex with many middle-aged men as an official prostitute in an economically deprived communist country such as China, Vietnam, Cambodia or even India.  She is clean and eager to please so long as she has access to the great wealth that the oil industry showers her with and this is what was on display at Harrod’s in London under the new ownership of Qatar Holdings.

Abu Dhabi was planning big things by the full-scale models of the city revealed at Harrod’s and they planned to be a big part of the international economy—which was a cover story for Islamic expansion to the far reaches of the world.  For instance, it’s not New York or Los Angeles who are looking to be the first to implement the new Hyperloop technology, it’s Abu Dhabi and India because that’s where the money is, and the freedom to build such a thing with loose regulation to allow for proper development of an emerging technology.  Within four years of this writing there will be a Hyperloop between Dubai and Abu Dhabi and an economic center of serious influence will challenge all the greatest cities of the world with new money influence.img_2460

While San Francisco, New York, London, Paris and Tokyo struggle under their welfare states built by old economic rules, the new money of Abu Dhabi, Dubai, and Qatar won’t have those burdens and it will force the world literally to eat out their hand.  However, things don’t have to be this way.  Sometimes all a woman needs is love and the new mistress isn’t all it’s cracked up to be.  I think it’s too late for Paris and London, but America is sitting on vast amounts of wealth—particularly oil of its own and could easily rival the wealth of Abu Dhabi  by unleashing it.  Commercial space travel is being developed in the United States as well as great work by the Apple Company—and of course the Hyperloop is American in its origin as well as countless medical breakthroughs which are seeing the light of day under the new Trump administration.  Between those things and a resurgence of old means of economics capped off by an activist EPA—America could produce extraordinary wealth that would stop this global incursion, which was on full display at Harrod’s in London.  And that’s exactly what is causing all the trouble between the Trump administration and the world powers that have set up this whole chess board.

Trump understands what I’ve said here and his election was a decision by the American people not to surrender tomorrow to the insurgents of today.  We could still have all that Abu Dhabi is offering in the United States if we could climb out from under our debts and embrace being the only country in the world that is truly free, and fiscally independent.  Because the 18-year-old mistress that likes gold and Rolex watches gets old too and within a few years will just be another has-been.  The best investment is to keep what you have nice, and fresh by treating her nice all along and loving her even when middle age provides a second wind.  For London to be saved from these mistakes America has to be there as an ally and for that to happen, we need our own versions of Abu Dhabi.

Rich Hoffman


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The Next Generation of Mass Transit: America’s version of Europe’s train system



I’ve never had much of a passionate thought about train travel because in the United States—we just don’t do it. We have cars and massive highways, and we love our independence. My main experience with trains is in the novel Atlas Shrugged, the monorail at Disney World, and the train ride at Kings Island, the amusement park near my home in Cincinnati, Ohio.  So during a recent trip to Europe and being without a car, I had to learn quickly how to use trains, because honestly, they are the most efficient way to get around.  European cities are just so densely packed as they frustrate suburban development forcing most of their residents into their metropolises.  So having a car in London, or Paris, just as it is in New York in the U.S. just doesn’t make much sense—because parking is nearly impossible and traveling down the roads is ridiculously slow.  With that in mind, getting around London, Paris or between them into the countryside requires trains which I’ve used heavily lately and to a great effect.  The trains in England are quite nice and I have enjoyed using them covering ground from as far south as Brighton, to Canterbury and using the Eurostar from London to Paris under the English Channel.  It was the combination of those experiences which launched my mind on the new train technology being developed in the United States called the Hyperloop—which is an Elon Musk initiation that is being extensively tested this summer outside of Las Vegas.  In fact it looks like the UAB will be among the first cities of the world to buy into the concept which will make the Eurostar look like an archaic dinosaur regarding train travel.  The Hyperloop will take passengers at near the speed of sound and faster which will significantly change the world.

I love that America is built around individualized transportation, but I personally have a need to get around the country quickly—so these high-speed trains are appealing to me. I would love to take a train to Orlando, Florida from Cincinnati to justify a season pass to Disney World so I could take my grandkids there many times throughout the year.  Flying is just a bit too expensive leaving an alternative form in need to fill the market demand.  Since America doesn’t yet have a complex train system like they do in Europe this leaves the United States prime to develop one of their own using the new hyperloop technology as the centerpiece.

This whole train thing really came to life for me at the St. Pancras station in London which shares space across the street from Kings Cross. My wife and I were eating some sushi from the dining area and I was watching all the people coming and going as we awaited our train into the countryside to visit Canterbury.  It was like a mini airport that was carrying a tremendous amount of people to and from.  I was able to visit many more thereafter at Ashford International and as far south as Gare Du Nord in Paris and I have to say it was an impressive system that allowed me to get around an enormous part of Northern Europe quickly and without insulting my time.  While on the trains I was able to read and rest which I appreciated and I found myself hundreds of miles away within an hour and that was something that would greatly benefit the American economy because of the vast spaces we enjoy in North America.

Trains are best in relieving traffic. I experienced this of course in London and Paris, but over the last year have seen it most effectively used in Kobe, Japan where dinner guests came up from the south quicker than they ever could have by car, simply because dense cities don’t have anywhere to park leaving the roads stagnant messes.  To solve the problem of America’s dying cities, wealth needs to be imported back into them by a means that allows people to utilize what they offer.  For instance, Cincinnati, Atlanta and Detroit should be part of a shared market—people should be able to conduct business between those places easily and within the same day—such as a lunch meeting in Atlanta for an hour or two then jumping back up to Detroit by the end of the business day.

When Ayn Rand wrote, Atlas Shrugged she believed that America would have a series of train systems like the Eurostar all over the country, and that they would be privately owned—which would be optimal.  One of the weaknesses of the publicly owned ones in Europe that has solicited private investment and is doing a better job in turning a profit, but the ghosts of their government owned days is evident–they are not always on time.  And at this point, I would love to have a Eurostar type of system in America.  Since we don’t I would think that the Hyperloop would be the technology that would demand the investment priorities.  In the video included from Twitter I was thinking about how fast we were really going while my wife was buying us some snacks in the dining car.  It was easy to walk around and the drinks didn’t slide around on our tables never threatening to tip over.  The ride was very smooth and comfortable which has been the promise of the Hyperloop.  At the time I took the video the Eurostar was going about 150 MPH, and sometimes it was going faster.  The distance between Paris and London which was the length we were traveling is 459 miles and we did it in just under 2 hours.  It would have taken three times longer by car.  This allowed my family to go to Paris for the day and still be back in London in time for dinner.  Without the Eurostar we would have never been able to do such a thing.  Flying would have been too expense and too complicated and driving would have taken way too long.  And regarding security and passport verifications, everything was done for us before we even got on the train.  Once we were in Paris, we simply got out of the train and headed to our destinations with the immigration issues already don’t at the front of the line—quickly.  Having something similar in America would certainly lead to economic expansion for the cities and would even have an impact on the voting patterns—because currently only liberals live in cities making it impossible for Republicans to get elected.  The best way to change a city’s culture is to allow people of value from other places to come in and have an impact—but you don’t want to trap them otherwise they’ll keep their money and input into the suburbs.

I can see Hyperloop terminals all over the United States much like Europe has train stations. They could be vibrant places that move people across vast distances quickly, and cheaply expanding our economic output.  And it could be a uniquely American thing, just as Europe has established itself on trains.  Trains are too slow for me, but Hyperloop could be the best answer for a nation that hasn’t yet invested in mass transit.  I would love to have something like St. Pancras station in West Chester, Ohio—or Monroe.  There was something exciting about sitting at that station and knowing that I could buy an affordable ticket to Italy and be there in a few hours while eating sushi.  It was strange to send a text to my daughter who was in Canterbury from London and saying to her that we’d be there within an hour.   It’s only 61 miles, but with the tiny roads that they have in England, it would be more than a two-hour drive.  That allowed us to step onto a train and be at her doorstep before she could get ready for dinner and that was an efficient use of time.  Something that America could use and the Hyperloop is just the right technological advance.

Rich Hoffman


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