Angry White Males are Sinking Disney: A bad decision to go to war with half the population over politically progressive ideas

Even if it doesn’t impact you directly dear reader, the civil war at the middle of the Star Wars debate is at the center of the most important aspects of all our lives. As everyone knows by now, the latest Star Wars movie did dreadfully bad at the box office. Solo: A Star Wars Story I thought was one of the best Star Wars movies, if not the very best one, but the fan base was and remains impossibly split on the topic and the brand has taken a hit that I don’t think it will ever recover from. That is very sad, because of all the good potential that there has been over Star Wars. I of course still enjoy it, likely for me that is mostly because of my grandchildren. I have been willing to overlook a lot of the progressive stuff that are now in the films because I wanted to be able to share those stories with my grandchildren. But with Solo: A Star Wars Story being out in the theaters for almost a month now, and its global box office hasn’t even hit $400 million yet, it’s quite obvious that the battle lines have been drawn and the brand of Star Wars has lost its power and that is really bad for retailers like Target, Wal-Mart and Hasbro who have invested heavily in the franchise, but it’s ultimately a killer for Disney who bought Lucasfilm in 2012 only to do what many fans feared would happen, and that was to ruin it for everyone.

Long time readers here might recall the radio broadcasts I did back in 2015 where all this was predicted. Star Wars was never supposed to be a vehicle of progressive ideas, it was always a hot rod version of the space cowboy values of Flash Gordon. There were a lot of white male characters in the story because those were the types of actors who were easy to get on a shoe string budget and everyone made the most of it. While the original films were about ultimately the tyranny of government over individuals which is something all political sides could agree on, the scope of the entertainment enterprise was haughty enough to avoid getting too complicated with details. The target audience was young males 6-12 years of age and the formula worked. It was popular because dads could share the experience with sons and there was enough fun there for the girls if they wanted to come along and make the whole thing a good family event. But Disney and Lucasfilm together sought from the very beginning to change Star Wars into the very toxic realm of identity politics where girls took over the role of males and people of color were purposely inserted into the storylines with an activist intention directed to Star Wars fans that they would accept those types of things or they simply wouldn’t get anymore Star Wars, almost like a parental figure bribing a kid to be quiet or they wouldn’t get any chicken nuggets from a McDonald’s Happy Meal.

The big mistake Star Wars made under the Disney ownership was that they joined in the progressive attack against angry white males and specifically the value that males bring to the world. We are living in an age where boys and men are literally attacked all the time over everything, and many of them are sick of it. The election of Donald Trump has been a boomerang effect that many never counted on, but guess what, men make up half of the global population. Attacking them is probably going to have an impact on the bottom line of any business because once men get the idea that they are being punished for something, they are going to take it personally, and that is exactly what has happened to Star Wars. Girls are girls, they really don’t care about fighting and wars, they have concerns about procreation and being nurturing figures. They aren’t the people who supported Star Wars, they often went along because they were interested in the boys who were interested in Star Wars. Disney’s biggest mistake was in thinking that if they centered the Star Wars films on women that the boys would stick around for the space ships, and that is not what happened at all. The boys and men have just rejected it all together, and by the time that Lucasfilm realized the error and tried to correct it with Solo: A Star Wars Story, it was too late.

I feel bad for Kelly Marie Tran who played the most divisive role in any Star Wars film with Rose in The Last Jedi. (See my article titled, Blame Fat Asian Chicks) for my take on her role in killing Star Wars. It’s not her fault personally, she was put into that role by the producers and the effect was just explosively negative. This past week she has had to remove herself from social media because of all the harassment she is getting which has then led to many of the Star Wars alums defending her which really has only made the situation worse because it keeps feeding the narrative. And now that Solo: A Star Wars Story has lost so much money, there is even more anger at those “angry white men” who simply didn’t go to the theater to see the Disney product—the potential loses here are in the billions of dollars, which is exactly where I warned Disney they didn’t want to be if they stayed on their progressive path as indicated way back in 2012 and 2013. People would not support Star Wars if it went from a story of hope for anyone no matter what sex or color and turned into an “anybody but white males” extravaganza of pointless resistance. The metaphor for The Last Jedi couldn’t be more girlish—all the great men are dead, Han Solo and Luke specifically, and the whole movie is about women in charge running out of gas only to turn the ship around at the end and kill themselves with a big human sacrifice. At least three of the main female characters in the movie sacrificed themselves in the movie for really no other reason than they were being outmatched and dominated by their male counterparts and that was not an exciting message to inspire audiences to spend vast amounts of money on the experience. The Rose character was dropped into the Star Wars story to obviously appeal to people who weren’t Barbie doll beautiful, which is always a concern with square hipped middle-aged women on their last few eggs who feel like their best years of attracting the pollen of a hungry young bee are behind them, so they become angry political activists who start hating men not for what they are, but because those men are no longer interested in them sexually. This progressive radicalism starts to become all they see in everything, and that’s why The Last Jedi happened, and completely divided up the fan base. It’s one thing to allow those emotions to govern your life, it’s quite another when they get mixed up in a multibillion dollar franchise that has the lives of lots of people attached to it. People like Kelly Marie Tran get caught in the crossfire which really wasn’t fair to them, but it is what it is.

This is important because it’s the most obvious sign of things to come in the war between progressivism and traditional white men—and males in general. The desire to turn men into something other than what they are has backfired in the worst way for Disney and they’ve taken something that could have been really wonderful and turned it into a mess. While Bob Iger did a great job setting the table for his company of Disney and the shareholders assumed that he and everyone else knew what they were doing, they made a fatal mistake—they assumed that Star Wars could hold all these progressive messages and that the franchise would still make a billion dollars a picture. Instead they have put themselves on the front end of the down turning progressive movement, and I say down turning because the Donald Trump presidency is changing the nature of politics and the Disney Company is on the outside of that change. Disney instead of truly being an all-inclusive company has chosen to go after the Starbucks type of crowd believing they were the future and they did so at the expense of the Chick-fil-A crowd who are filled with those crazy religious angry white males. But those are also the same people who grow up and have families with expendable income who will spend $10,000 on a Disney vacation in one of their theme parks. And now that doesn’t look to be the case. The Starbucks people are bums, people who loaf around and want things for free, they won’t be dropping millions of dollars on the new Star Wars Land at Disney World. And now because of their actions at putting progressive activism into the new Star Wars movies, the angry white guys who do like to eat at Chick-fil-A, who voted for Donald Trump, and who are typically the type of people who get and hold jobs won’t be participating, and that is bad, bad news for Disney. A terrible miscalculation on their part, which I tried to warn them against. But they didn’t listen, until it was too late.

Rich Hoffman
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Pulling Away the Masks: The brillance of Donald Trump’s Singapore Summit revealed

So many interesting things to talk about. It is all so very astonishing. Probably the most remarkable part of President Trump meeting with Kim Jong Un was the very powerful Return of the Jedi metaphor of pulling away the mask of Darth Vader only to find a nice kid under the layers of hyperbolae. The ironic thing is that it took a person from outside the established order to take away the masks that same order uses to drive public emotion, and that effect has many people reeling from the sudden exposure to the outside world. Kim Jong Un really is just another 20 something kid who wants to watch NBA basketball. He loves the West and wants to be a part of the fun, and Trump offered it to him in a way that nobody had ever done before. I watched very carefully the CNN interview with Dennis Rodman where he became very emotional over the Summit in Singapore between both of his friends Donald Trump and Kim Jong Un that it became very obvious what had always been going on. The old aristocracy that has always wanted to rule the world needed people to be afraid of something, so they put a mask on Kim Jong Un for us all to look at while they attempted to manipulate us with global ideals and the theft of American wealth for the rest of the world committed to socialism to enjoy. Using that same fear to drive people out of their native countries and into the United States the intent was always to change America from the inside out, but now that is changing. Trump’s foreign policy that many people think doesn’t exists isn’t to welcome the oppressed to our doors at the border, its to teach their home countries how to be more like the United States—and that has many in a panic.

Yes, the Bush presidents could have made peace with Kim’s family many years ago, Bill Clinton could have, and if you watched the Dennis Rodman interview, Barack Obama could have as well. As crazy as Rodman is in his public appearance, any president of the United States should have been interested in what went on in the interactions of an American who just returned from North Korea with a personal message from Kim Jong Un with any hint at a peace-offering. The really sad answer was that none of those presidents really wanted peace, and neither did the rest of the world at the aristocratic level. They needed a Darth Vader character to scare the world into their arms of leadership, so they ignored the cries for attention that came out of North Korea making the world a much more dangerous place, on purpose.

It took a very self-confident man in Trump to see past the illusions and to simply take the mask off Kim Jong Un so that peace could be discussed and more than that, to introduce western capitalism to the country that has been left so far into the dark. As it turns out it wasn’t North Korea who wanted to repress their people into the darkness of communism all this time, it was people like the Bushes, the Clintons, and Obama who did. Trump wants to build a condo on the beaches of North Korea and give their people opportunities to eat at McDonald’s, like everyone else in a developed country can. But that old order needed a bad guy to scare everyone into following their leadership and what has now happened is that we are all free of that fear, for the first time.

I would expect the Democrats to be upset with Trump’s successful Singapore Summit, because they really have nothing to offer as a party and by making North Korea a friend instead of a foe, Trump has more than earned a second term, and destroyed any fantasy they had of a blue wave in November. Trump has done something in record time that many proposed was impossible. A less confident person would have listened to the pundits, to the political hacks, to the lawyers cautioning him to listen to the “experts” instead of simply walking over and taking off that Darth Vader mask to reveal a smiling young guy underneath who just wants to have what any other millennial would like to have, a cool car, a big fast airplane and a good place to get a hamburger. The Democrats have nothing to do but complain that Trump should have done this, and that he should have done that. Even Republicans in congress who have drag assed for years can only now try to associate themselves with the peace process by attaching themselves to Trump’s deal for their review. But we all know that nothing would have happened if Trump had not been willing to simply pull off the mask and help the kid from North Korea join the world with an invitation that was only issued from a White House backed by a voting sector tired of the games that aristocrats play.

What is so surprising to many people is just how manipulative so many people at the top have turned out to be, how much they have lied to all our faces about what constitutes a threat and what doesn’t. Trump really did make the whole thing with North Korea look easy and as he said in his press conference, he reminded the world that China’s economy is less than America’s and that Iran was next, which I believe my readers will recall I have been saying for some time. Capitalism and communism are not equals on the world stage. Many of the people who wanted to make Kim Jong Un into Darth Vader, which the kid played along with because his father and grandfather had put him into that role—and that role was globally accepted for what it did—even if people did die—wanted to support the managed economy world view of a lesser communism driven by the necessity to join together against a common enemy—so they made up their world enemies to provide justifications for their own existences. The miracle of what Trump is doing is what the United States should have always been doing. There was never a reason to make deals through the CIA with dictators around the globe to make peace, the way to beat them all was through economic strength, and the way to do that was to pull away the restraints of capitalism and open up free markets in a way that had never been done before.

Understanding the power of financial leverage, which Donald Trump obviously does, as well as any decent business person, it isn’t hard to bring peace to the world. A country like Iran is easy to destroy if you attack their ability to hide their Marxism behind a scary mask of radical Islam. By pulling away the mask, often we find just simple people who want all the things that the rest of us want—opportunity. When opportunities are limited the small minds will fight over table scraps, which is what the global aristocrats have been doing for many decades to us all. Trump didn’t just put an end to that practice in North Korea, he set the motion going into the other direction the entire motivation behind the immigration problem. People flee to America always to get away from some terrible place on earth. But why not make where they are coming from not so terrible? Why does North Korea have to be such a bad place—or Honduras, El Salvador or even Syria? Because the social order in favor of global communism has always wanted to use fear to drive people from one place to another, and in that transaction, voting patterns changed those destination countries to their tactical favor. But now, Trump with the simple meeting with Kim Jong Un, has just reversed that everywhere in the world, and that is a major miracle that won’t have the full ramifications of its impact measured until many future decades finally realize the significance. And when they do, the history books will all have to be completely rewritten.

Rich Hoffman

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The Summit in Singapore: I’m so proud of President Trump

The last time I stayed up all night to watch a political event was the election of Donald Trump in November of 2016. But last night I stayed up to watch all the fanfare of the Singapore Summit by a master deal maker. I am so proud of Donald Trump. I’m proud to have stuck with him through the hard times, I was proud to be one of the very first to support him, and I was proud to have seen through all the haze to get to this point in time to watch him take charge of that Summit and literally bring the world to a stop. A complete stop. The Singapore Summit was literally the most epic thing many of us may ever see—it was on par to the ending of World War 2. In a lot of ways, I think this deal with North Korea is larger than the collapse of Russia because of what it means and under the conditions for which it was achieved. Trump went from near all out war with North Korea to shaking hands with a path to peace in just 7 months—and he got a lot more done as a result. At five PM that evening with no sleep in 25 hours Trump held this amazing press conference.

In subsequent articles I will break down all the elements that led to this Trump success. I’m sure there are a lot of jaws that will have to be picked up off the floor, and people are going to reassess their lives after this, and they will be hungry for information. I understand it, but I also understand that a lot of people don’t remember that all along I have predicted everything that happened and I was able to make those statements because of that understanding. What it comes down to is that most people just have not been taught how to think correctly about things in their life. I’ve read all of Donald Trump’s books, written works that he produced before he was ever president. So nothing here is a surprise including the wonderful press conference that went on for well over an hour. Trump is very honest about everything he does, and he has been for many years, and it takes that type of person to be successful in big events. Typically, in the past, his type of personality has not been in politics or in a position to help with things like this, so what transpired was truly a unique event.

Trump just put himself on a completely different scale of American leadership and it was quite good to see. He has elevated the bar for the future, there will never be another presidential candidate who won’t be expected to perform at the level of President Trump and in that fashion we all win. Trump has literally changed the world overnight from one of skepticism and fear to one of hopes and dreams. People like me have always been there, but now that people have seen it, now there is a model in Trump to live up to and that is the most beautiful aspect of this Summit.

The key to the whole event however is the hard work of the 72-year-old Trump, a tireless person who is willing to work around the clock to achieve anything. It really comes down to unshakable self confidence and the desire to out work everyone. As an older person Trump is never asking to have a nap, or to delay a meeting like this so that he could recover from the negotiations at the G7 Summit. Trump simply does what has to be done, and he doesn’t complain. Without question, by the time Trump was back on Air Force One he was on the phone with China to talk about how well the meeting went and to discuss what comes next. That tireless, childlike energy is what many critics of Trump really don’t like because deep down inside them all is the fear that Trump raises the bar of expectations for everyone. Trump could use all the same excuses that other people use, he could blame his age, his weight, his lack of political experience—but he never does. He always expects to win whatever he does and he’s willing to do whatever it takes to obtain a victory, even at the expense of his personal comfort, and that is the key to this whole experience. It’s not so much that Trump is smarter than everyone else, it’s just that he’s willing to win and do whatever it takes to have victory. He’s like that if its just a golf game, or in international dealings. The guy likes to win in a way that young people do, and that is why this was a successful exchange.

A few days ago, I was in a pretty good fight with some colleagues over the pace of a project I am working on. For their part of it they were drag assing, and it was getting on my nerves, so we had a rather explosive “discussion.” My problem with them is that they are just going through the motions of their jobs and do not exhibit any real passion for their tasks, and that makes me sick, because I have passion for everything I do. They call my enthusiasm child-like exuberance, I would say that it is an unconquered virtue. My passion for things is only child-like in that children do not yet know what the sting of defeat is, so they approach everything with a level of play that carries them enthusiastically through every task they get involved with. For them life is an open book full of possibilities, and I can say that at my age now of over 50, I still very much have that same attitude. When I run into conquered people who do not find passion in the things they do from their work to their leisure activities, I have a very short wick with people like that. It doesn’t take long for a conflict to ensue between me and them because they literally make me sick by slowing down the process of whatever I’m doing. If their laziness robs me of the fun I get in being productive, then I consider it a personal attack. In watching President Trump work, and meeting him a few times now, I can say that he is very much of a similar mind. The guy just loves to work, and he finds people who look for excuses not to do things very frustrating, and he is confrontational to preserve his own playful spirit from the lackluster dealings of people craving to be very average in life.

The Summit in Singapore was one of those situations where nobody of an average mind, of someone who plans for lunch the moment they awake in the morning after 8 to 10 hours of sleep could have achieved. Perhaps a hard-working president like Calvin Coolidge might have matched Trump in these North Korean efforts, but not even he could have had the boyish charisma to cheer on capitalism the way Trump did, even walking Kim Jong Un over to his car to show off what capitalism could buy the young man. North Korea could very well be one of the next great economic centers of the world and Trump had the playfulness in his approach to bring that level of optimism to the negotiating table, and nobody in political theater of the world is functioning at such a level. There are a few business leaders here and there, a few film producers—some scientists—mavericks that come to mind—but nobody like that ever makes it into high level politics, yet there Trump is for the first time in history—and history has been boldly made. It is truly a significant day in so many ways. The ramifications of this day are incalculable not just historically, but philosophically. As a person who shares many of Trump’s passions as a human being—a person who just likes to be productive and has fun being that way, I am so proud of him. And I’m proud of the human race for giving a guy like that a shot at the big stage. Trump is doing great things there and guess what—-he’s far from finished. This is only year number two.

Rich Hoffman

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Yes, there was Life on Mars: Relearning our own ancinet past and meeting our future with honesty

As sure as you are reading this, I am quite sure that there was life on Mars and that at least at a microbial level, there may still be. When the question of as to whether there is life on other planets comes up I view such a proposal as absolutely preposterous—of course there was. Life on Mars is not at all farfetched, the big difference with it is that it supersedes the timeline that we accept on earth as a history of understanding. Entire civilizations could have risen and fallen in the hundreds of millions of years before the relatively recent period on earth that we might call loosely the days of the dinosaurs. I am reading a very good book right now by Peter Frankopan called The Silk Roads: A New History of the World which puts a focus on our own world history around the Caspian Sea region just over the last 1000 years or so and a lot of things change as to our own historical perspective if looked at in such a way. Take the center of focus of human civilization from a study point of view away from London and suddenly many things look different. I have for instance written many articles talking about how the orient settled North America much sooner than anyone previously has thought, and how trade around the world occurred even back in time to the period of the Phoenicians. It is surprising how many people have trouble with just these very easy understandings of history, so they just aren’t intellectually prepared to deal with the fact that many human beings on earth are likely descendants of Martians, and that by the time that planet had lost its atmosphere and water, life there that could, found a way to reestablish themselves on earth for their basic survival, just as we today are looking for options among the stars for our next phases, if we can survive the present one.

Announced this week in a story that would have been the biggest news on planet earth a few years ago, NASA’s Curiosity rover was reported to have uncovered signatures of an environment on the red planet that may once have been habitable. In two separate studies on data collected by the Mars rover over the last few years, scientists have identified an abundant source of organic matter in the ancient soil of a long dried up lake bed and traced some of the planet’s atmospheric methane to its roots. The findings could help to guide the search for ancient microbial life and improve our understanding of seasonal processes on Mars which indicate that there may be some forms of life still functioning there. I am quite sure that once mankind starts settling on Mars during the upcoming 2020s that we will find all types of archaeology on that red planet that really for us will be like coming home. Its been a long time, but I think innately we all understand that our roots on earth started in the stars, not that we are now going to them for the first time.

It’s not just the scientific proof that is now emerging that points toward this conclusion, but its two books from our human culture that has basically captured how this can happen which I’d advise everyone to read. The first is Finnegan’s Wake, within that great novel is the keys to all known human history—centered from the European perspective—and articulates how the human race continues to reinvent itself over and over again through birth and death leaving the original history difficult to trace due to poor philosophies of mankind constantly destroying all our progress only to rise again somewhere else in the world over and over again perpetually. It doesn’t take long to realize that great societies long forgotten in our history books are probably on the bottom of the Pacific Ocean, or under the English Channel, lost under the Persian Gulf and many other places as the ocean levels were much shallower tens of thousands of years ago, even hundreds of millions of years ago. Big cities like New York and Tokyo of course would have been along coastal waters in those ancient times and those locations are now under water making archaeology difficult to study if not impossible, because anything older than 10,000 years old would be by now virtually erased due to erosion and other forms of degradation.

The second book is by Ayn Rand which doesn’t get much attention where it should, and that is her little book called Anthem. In that novelette mankind has recently just discovered the light bulb—set well into the future. Obviously, that is hard for us all to comprehend, after all we are preparing to recolonize Mars, and we enjoy a technological society with the internet and Amazon.com delivering packages from all over the world to our doorsteps. But over the many years we find that the human need to blanket their minds with religion and superstition clouds their observations of reality—such as building an epistemological belief system in America that slavery and the abuse of the Indian are political concerns specific to the foundation of the greatest capitalist country on earth—if successful it would be possible to erase all the history of the United States from any record and to reinterpret everything through the lens of whatever political order arrives to replace it—which is a process that was well on its way to occurring before Donald Trump became president. But barring similar dynamic circumstances it is evident that all through human history this is precisely how events have unfolded, meaning that the inventions born from humanity may have occurred over and over again out of necessity only to be wiped out by political decadence and a yearning to always start over. A society might be said to be successful if it can stave off this trend for a few thousand years, but it is unrealistic to assume that it can do so over millions of years, which is the primary reason that we as human beings think that our history began only 12 thousand years ago with the stone monuments of Egypt, or Gobekli Tepe. There are even people functioning today especially in the Appalachia culture from the American south who believe that all of the history of the world is only a few thousand biblical years old—according to the latest religion of Christianity.

It’s easy to see how this could happen, most of us can relate to some circumstance where we may have a cheating spouse, and we chose not to see it because it’s too painful to deal with, or we may have bad parents which we fail to see their faults because it makes looking in the mirror much more difficult—when we do this on a much larger scale as nations it makes the analysis of history much more difficult to resurrect. I can say personally I find the history of England very fascinating, and they have fabulous programs on archaeology, but their national history sort of begins and ends after William the Conquer arrived on the scene and shaped their national identity. The current communist government of China is completely ignoring their own ancient past as they don’t want their people to have reverence for what came before, but rather what is before them now. Africa has some wonderful treasures from the past, but uncovering it is impossible as Marxist strife has enveloped the entire continent—and we all know the history of the Middle East today, what was obviously a cradle of civilization is locked behind a struggle of Islam versus Christianity.

Those are our struggles on earth, so it’s not hard to understand how we have managed to bury our own past with the planet Mars which likely took place before there were ever dinosaurs on earth, or after—or both. There could have been travel between there and here for many thousands of years until Mars was uninhabitable, then some stayed on earth while others headed for elsewhere. The evidence of such feats is in our own mythologies, which are obviously more than stories—they are footprints in the sand which do get washed away over time but are there just long enough to indicate that something happened which provoked a story in the minds of humans. The big news from NASA on the building blocks of life being discovered on Mars isn’t at all surprising to me. I expect we’ll have many more and much more profound discoveries over the coming years. The big question remains however, how can we avoid the pitfalls of the past that tend to erase such memories to begin with, so that mankind can continue to expand and exist instead of always reinventing the light bulb over and over again? That is the big question, not as to whether there was ever life on other planets and if they interacted or even started life on earth, its whether life can sustain itself long enough to advance as a civilization so that history isn’t always repeating itself for millions and millions of years. The question is not are we alone in the universe, it is whether or not we can keep life directed long enough to actually advance. That is the achievement that seems to be the biggest challenge of human life—how long can we last under a philosophic system that allows for actual progress. That is the real answer that we will soon be digging up on Mars, and how we deal with that evidence will decide our fates as humans for the next several million years—which is just a blip of geological time in the perspective of our solar system.

Rich Hoffman

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3.8% Unemployment: Great news and what we all must do in this changing economy

We talked about this prior to Trump’s election, that if he took the restrains off capitalism that were artificially placed there by the previous administrations to make labor unions and other progressive groups happy, that the economy would take off. 500 days into Trump’s first term that is exactly what has happened with a remarkable June posting of unemployment nationally at 3.8% and adding 223,000 jobs in the month of May. That is quite remarkable and is an indicator of many good things to come, but also comes with it problems that need resolutions. If we are going to continue to have economic expansion at a rate of 3% to 5% which is the objective of the Trump White House, then we must find creative ways around the unemployment challenges. At 3.8% that basically indicates that anyone who wants a job has one, so further economic expansion requires a more creative use of that traditional work force number, and that opens up lots of exciting opportunities.

Recently as public-school teachers across the country were striking and demanding higher pay because there is a teacher shortage, the management of those states where these strikes were occurring caved to the pressure and gave the public employees what they wanted so that a physical teacher could resume their place at the front of a classroom essentially baby-sitting children. Fast food restaurants are in the same situation with many radical groups demanding $15 an hour to perform entry-level skills positions in the employment sector—and even the film industry is top-heavy on labor due to their union contracts which demands certain parameters for their members which studios must adhere to, which prevent innovation and actual job fulfilment in other sectors of the economy where people could be used more efficiently. And that is the danger—a good one—that a rapidly expanding economy with low unemployment unleashes. Traditional jobs will have to be consolidated and more automation must be introduced to fill the easy jobs while the thoughtful creative minds of humans must adapt the more complex positions.

What that means is that as a society, we can’t afford to waste a good human mind on a babysitting job in public education or throw a bunch of young workers at a fast food position when a machine could easily and more rhythmically do a better job at mediocre tasks. We need to cut staff in many of these unionized positions and reassign the personnel to market sectors that are emerging with the expanding economy to fulfill the needs of growth. And to do that our global workplace needs to make a decision that is currently at an impasse, to reject the basic foundations of progressivism and to fully embrace the wonders of capitalism so that we can all do what needs to be done in the coming years.

Reportedly Kim Jong Un wants to put a McDonald’s in North Korea—which is a sign of what I have always suspected. Trump is a great strategist and many things are happening rapidly that are not being reported on the nightly news because honestly the reporters don’t have a mind to see all these exciting developments for what they are. When the Korean peninsula is united once again ending a 70 year war, and capitalism from South Korea flows into the borders of North Korea, China is going to be in a whole lot of trouble. Yet Trump has agreed to hold the big summit between the United States and North Korea to facilitate this wonderful event so that the Chinese can say that they were a part of that miracle. However, China as a communist country does not want or need a free North Korea. It’s not good for them and their static hold on a huge economic sector of the Asian corridor to see capitalism win over communism. A McDonald’s in North Korea is a big deal. It means rapid economic expansion for a part of the world that has a lot of pent-up energy, a lot of workers very eager to participate in the fruits of capitalism for the benefits of their families—for the first time in many of their memories. And once the world watches North Korea become a region of capitalism from its former dim communist, overly regulated social trends, they’ll all want to join in the game.

Part of Trump’s plan to stop all the immigration into the United States is to make other places in the world better for its people preventing them from wanting to come in the first place, and that starts with economic expansion of those countries so that there are more opportunities in North Korea, Vietnam, Mexico, South America, and Africa—which will make life much better at home and help the United States with their massive immigration problems, because we just can’t afford to keep putting all the immigrants on a tax payer funded social safety net. There is no reason to do that if people have opportunities in their home countries which then have an impact on American domestic policy because it frees up cash to do other things with.

However, that means that the United States also won’t always have fresh bodies coming into America looking for jobs. So while there is low unemployment in America presently, the situation will get even better than that. That means that unemployment numbers will have to go backwards quite a bit more under the zero threshold and that jobs and unemployment measurements will have to be redefined, and repurposed. That doctorial science teacher wasting their days in a classroom needs to be working at Space X, or on the latest nearby Hyperloop while something like Alexia works the classroom with artificial intelligence handing out homework assignments and giving lectures to the students. There doesn’t need to be a hallway full of teachers in a government school, those employees could be doing something else. Let droids and robots do all those average tasks while the humans step up their game to meet the needs of an emerging economy.

We are all about to hit a very explosive renaissance of science and technology met with an infusion of wealth creation because of the fall of communism and the spread of capitalism to places like North Korea and many other places that will follow. It’s not an accident that progressive sectors of our current political system are weary of robots and A.I. technology because they are pushing to keep caps on our economic development to stick with the employment matrix that has currently been established by labor unions in the 20th century. However, no longer will that be acceptable. Who says we have to stay within an economic framework of only working 5 days a week one shift a day. Why not work 7 days a week all shifts of a day—especially if we open up the technology sector to robots and artificial intelligence. Just think how great it is to get money from an ATM all hours of the day no matter what day it is—even on a Sunday morning. Waiting for a live teller to handle bank business just isn’t practical in our fast-moving economy—and that situation is about to explode. Why wait for a hamburger when a machine could make it for you better than a human and they’d work all day every day always serving customer needs. And why have a static education system that takes 12 years to finish when it could be done in half the time and the college level education started much sooner so that workers could help the market earlier than later? And why have a physical teacher when you can have Alexia? The answer is that we don’t need to do things the way we have. We can be very creative and meet these exciting challenges with boldness because that’s what it’s going to take. Timidity has no place in such a rapidly expanding economy. Opportunities are lost to delay and apathy, and under the Trump White House, the stage has been finally set for the bold and the adventurous. And that is good for everyone!

Rich Hoffman

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The Box Office Trouble for ‘Solo’ is Not the Movie’s Fault: Free advice to Disney on how to proceed forward–I just want it to work

I’d like to thank Disney and Lucasfilm for making the new Star Wars film Solo: A Star Wars Story. I am very sorry that financially it didn’t work out the way they needed it to. It was a bold film for them to make in these highly politically charged times and I’m amazed by the product that ended up on the screen. I’ve seen it many times now and after taking some of the emotion out of it, I think it’s the best Star Wars movie to date. It’s certainly in my top ten movies of all time. Part of that is that Han Solo is my favorite character but a lot of it is that it is a wonderful anthology film put together at a breakneck pace that was very positive. The characters are fun, the scenarios entertaining and the scope of it is just jaw dropping. Its science fiction and adventure on a top-tier level and is on par with the first two Indiana Jones films from back in the 1980s. I think the movie will go a long way to repairing the Star Wars brand which was severely damaged by The Last Jedi which came out just 5 months prior. I hope that Disney still gives Lucasfilm the latitude to continue making Star Wars films—because they are valuable. Solo: A Star Wars Story may have fallen short of expectations financially, but I think in the long run will prove to be one of the most important. It may have taken everyone three prior films to find their footing, but they certainly did—unfortunately the fan base was already damaged which played a major part in the poor financial outing of this latest movie.

The hatred and rebellion that many fans showed toward Disney and Lucasfilm prior to the release of Solo: A Star Wars Story is complicated and filled with many contemporary minefields that are specific to our times. I knew what was going on during the second weekend of the film’s release when Forbes, The Hollywood Reporter and Vanity Fair all did hit pieces on Solo: A Star Wars Story about the weekend box office take before anybody really had a chance to get to the theater. Clearly, they were trying to shape the story as the media picked up and created a narrative that actually contributed to low ticket sales. Many people who I talked to on Saturday June 2nd who had not yet seen the film told me they hadn’t gone because they heard the movie wasn’t very good and was struggling financially, so they were holding out for Jurassic World or seeing The Avengers again. I was thinking that this situation was very much an Ellsworth Toohey moment from the great American novel, The Fountainhead. It didn’t matter how good Solo: A Star Wars Story was, critics intended to torpedo the film due to their own political activism and it was having an impact. People who might otherwise want to see the film weren’t going because they got caught up in the narrative created by the entertainment press that was using the power of their media to instigate more Star Wars films without “white” heroes in them and more gay characters focused on diversity, not unrealistic adolescent popcorn action sequences.

Even with all that against it, a movie like this can still make a billion dollars at the box office, but Solo: A Star Wars Story unfortunately was the victim of a massive rebellion of fan wrath that I was afraid was going to happen. If Solo: A Star Wars Story had come out in December of 2017 and The Last Jedi had come out this past May 25th, the fan base might have been aligned more than it was. But as it stood, the fan base for Star Wars was split and a percentage of fans just were not going to see Solo no matter how much they wanted to. That in itself was complicated as there are many cultural trends locked up in that protest intention—for instance the belief that big companies like Disney should not be in the movie making business to make a profit. But if the real roots of the narrative were explored there was a very legitimate fan complaint that Disney had ejected the previous expanded universe of Star Wars and had stuffed the new era films with political activism that just didn’t fit.

Politics has always been a part of Star Wars, but the vantage point has always been on the big scale. For instance, the Empire was always reminiscent of Nazi Germany and most everyone going to the movies could agree that Hitler and the Nazis were evil. However, these days not even the filmmakers at Disney and Lucasfilm can agree on what a Nazi is. To liberal filmmakers like Jon Kasden and the director Ron Howard, Nazis are Trump Republicans while Republicans from the flyover states see the Empire as the tenants of liberalism. George Soros is the ultimate Emperor in the eyes of the Midwest so there is already a divide in the fan base that was exacerbated by the filmmakers due to their liberal activism, such as Jon Kasden, the writer of Solo: A Star Wars Story letting it leak ahead of the film’s release that the character of Lando was pansexual. I understand why he said what he did—he was looking for a way to appeal to the liberal critics and get better reviews on the Rotten Tomato meter—which didn’t work. But it was worth a shot, I can’t blame him. Then Ron Howard Tweeted nearly the same day a bunch of anti-Trump information that fed into the story of Solo: A Star Wars Story, that the Empire was like the United States and taking over domestic planets against their will. In the Han Solo film, the political activism wasn’t nearly as bad as it was in The Last Jedi, but it was there certainly as a distraction, something that just wasn’t done back in the days of A New Hope and The Empire Strikes Back. Once the makers of Star Wars allowed it to be known that they were all liberals, they turned off half the American nation to their product and if the Americans weren’t going to support such a movie then the oversea markets certainly weren’t going to give it a chance.

Then there are the fans who just wanted to protest this film by denying it support. They are angry, and I understand it. I was one of those guys after The Force Awakens. I took a whole year off Star Wars and it was only about a month before Rogue One was released that I decided to give the movie a chance, and it was good and did win my approval. So I decided to give The Last Jedi a chance, which I thought was good enough to enjoy. It’s my least favorite Star Wars movie by far, but it was worth the attention. Solo: A Star Wars Story however won me back. I felt that Lucasfilm and Disney went well out of their way to win back fans, but for many it came too late. So Disney is going to have to keep listening and work hard to build back the fan base. They did for me with Solo, hopefully they stick with it and give people the films they want, not the political activism that they think the fans will just take so they can get a Star Wars fix—which is what I think Kathy Kennedy got caught doing. She and many of the top executives at Disney thought that Star Wars fans would put up with gay characters, progressive plot points, and the complete eradication of 30 years of books and comics just so they could get another Star Wars movie and that turned out not to be the case. Many people just didn’t even give Solo: A Star Wars Story a chance, they were intent from the beginning to protest the film to force Disney to make executive level decisions about the entire franchise.

If I were Disney I would let Lucasfilm make more films like Solo: A Star Wars Story. I’d set a budget cap at a $150 million and force the filmmakers to stay under it. I wouldn’t let any Star Wars film go up over $200 million assuming that the movies will make over a billion dollars each. That may not be the case even when the fans come back to Star Wars, I’d keep the projects down to something reasonable and focus on rebuilding the franchise, because the nostalgia factor is no longer there. It’s time to make movies that make history not ones that remember it. Solo: A Star Wars Story had both elements in it, and if Disney made more movies like it, the fan base would expand, not contract. But its going to take time, I just hope they have the patience to follow through on it. Three Star Wars movies a year with budgets of $150 million each and a box office take of $500 million each globally would do a lot more for the franchise than one movie a year that makes a billion. It’s just simple math, but the fans need to be fed. If Disney is smart, they’ll give the fans what they want, and then everyone can be happy. Solo: A Star Wars Story was certainly a step in the right direction. The fans will agree once the politics of the moment drift into history. But not until then.

Rich Hoffman

The Mighty .50 Caliber Desert Eagle: Winning the fight again the vile Dionysians

There are few pleasures in life like buying a new gun. In America it’s always a special thing to do and is unique to our culture. I don’t do it as much as I’d like, but when I do it’s usually something very special that I purchase, something I had been thinking about for a long time. In this case it’s the Desert Eagle .50 Mark XIX. When I was 19 and newly married I was a FFL holder and I had a shop in the back of the place I lived with my new bride as a baby was on the way. She and I had plans to live a crafty life where we’d basically tell the world to go to hell and live free of the chaos from the outside world. We had very romantic notions of how we wanted to live and I was going to be a gunsmith protecting the Second Amendment with the fine craftsmanship of a field of endeavor that was specific to American culture and I was very proud of it. But of course, money was hard to come by, and the idea that we were going to be able to shut ourselves from the world was a fleeting hope. The world found a way to stick its nose into our business at virtually every turn, even though we didn’t go out looking for such intrusions. They literally came to our door in what I would refer to at best as a conflict between the god Apollo and a bit of a nemesis in Dionysus. Since I was so young, it was hard to get started in the business. I needed time to acquire the skills and reputation of a gunsmith and time wasn’t on my side.

I would spend hours upon hours going over ballistic data and learning about the various guns that were manufactured so that I could talk shop with my clientele. I always viewed guns and the business of them to be a very intellectual exercise. Not only were the inventions of guns there to protect the thoughts and deeds of civilization from the savage impediments of mankind’s barbaric side, but their rise in America were specific to our Constitutional foundations which was always a beautiful thing to me. That was why I wanted to be a gunsmith and a happily married guy raising a new family in America. And out of all the guns I came in contact with and had the most desire to own it was the .50 caliber Desert Eagle. There wasn’t then, nor is there presently a more powerful semi-automatic handgun in the world. There’s nothing quite like it, and it was the gun I most wanted to have. The whole exchange was very Apollonian for me—it was a thing of beauty and technical perfection that had the American flag oozing from it. The gun’s manufacturer was Magnum Research which built them at IWI, Israel Military Industries, but since 2009 they have been manufactured at the MRI Minnesota plant and are an American icon. Desert Eagles are very popular with pop culture and have appeared in many entertainment venues, but only in shooting one can you truly grasp the wonder of owning one of these fantastic guns, so it was at the top of my list for many, many years. But they were too expensive for me at the time and once we started having kids, there were fewer opportunities to get one. As much as I wanted my little gunsmithing idea to work out, necessity required that I make a lot more money so I had to abandon the idea in favor of jobs that would infuse more cash into my starting family.

Finally, when it came time to talk about what to do on my 50th birthday we decided to spend the money to finally get that .50 Desert Eagle that I had been wanting all my adult life but had put it off.  Until that point it just wasn’t practical to tie up so much money, several thousand dollars, on a gun that I might only occasionally shoot. It was my wife’s idea ultimately because I so tenaciously had held on to the dream of finally getting one. If it was just me I was concerned about I would have bought one way back in my twenties, but all the money I made even down to the last dollar went to raising my family and I seldom had any cash to work with that didn’t require the needs of my family. If it wasn’t braces, it was a new instrument for school, a broken car, or some other unforeseen expense that always seemed to come along to consume any extra money I made. It’s not that I didn’t work hard to get the money, I was telling a young guy who tends to work a lot of overtime the other day that even now I have never worked a 40-hour week my entire adult life. Most of the time I worked either two full-time jobs or had a full-time job and two-part time jobs, sometimes working seven days a week. But for my 50th my family had been talking about doing some big party but honestly, I would have rather had spent that money on something that meant something to me, and the Desert Eagle was it.

My wife and I went to our local gun dealer which is at the end of my street and finally ordered the Desert Eagle I wanted which was the Mark IXI in the stainless-steel variation with the rails on the top and bottom of the barrel and Magnum Research assured me that I wouldn’t have to wait long to get the gun from the factory, because they certainly didn’t have it on the shelf. There are a lot of Desert Eagles out there, but most are in the .44 magnum variation, and few are stainless steel because it takes the cost up over $2K. But that’s the one I had always wanted so we bought it and it felt good. I felt privileged to be able to pick it up at Right 2 Arms and to then take it down to Premier Shooting in West Chester which is a fantastic target range and unleash it with a friend of mine. I’m at a point in my life where I am going to make this Desert Eagle my CCW gun for a number of reasons, so the entire experience of purchasing it, and shooting it was a very intellectual one for me. As I said, I have always viewed guns as Apollonian while the anti-gun people out there are very Dionysian. The way that mankind advances is with thought, not drunken surrender to the sentiments of existence, so what protects human advancement from the clutches of the parasites who bask in drunkenness and emotional chaos is the gun. I don’t think its ironic that so many top end gun stores and shooting ranges are near my home, it’s a philosophic necessity. I live in an affluent area where people have values. To protect those values guns are a necessity, not so much in shooting some bad guy, but in the practice of participating in elevated thoughts and income making potential. Where there are people who work to advance the efforts of mankind, there needs to always be gun stores. The Dionysian types would argue that other places in the world don’t have guns, and that they are advancing mankind, but that is only from their perspective. Their aim is to turn off their minds to reality through wine, women, and other intoxicants whereas my yearning as well as people who really work to advance human civilization, like the friend I had with me at Premier Shooting in West Chester shown in the video, are to protect the intellectual advancements that are driving culture in a positive direction.

A gun like the Desert Eagle to me is not a menacing killer, it’s a protector of mankind’s mind from the clutches of evil chaos that is always trying to turn back the clock toward the vile impulses of tribal mentality. Even though I had been thinking about the Desert Eagle for many years and had on occasion interacted with them, I never let myself enjoy the experience until I had one of my own, because I didn’t want to think much about something I couldn’t have. But once I finally did and could take some time to shoot it, my many years of waiting came to a fruition that was very satisfying. The powerful gun is a real treasure to shoot. With such a powerful cartridge that is producing a muzzle velocity bullet at 1475 fps the Desert Eagle in the .50 caliber was astonishingly smooth. I had heard reports from other shooters that their experience with the Desert Eagle was not so pleasant. But as my readers here know my other favorite gun is one that I’ve had for a while, my .500 Magnum Smith & Wesson. I’m used to firing that one, but it’s just too big to use as a CCW. I’ve tried and it just doesn’t work. The barrel hangs out constantly from under my jacket since it’s essentially a hand cannon. This Desert Eagle handles those big magnum cartridges with astonishing ease and it amazed me what a wonderful engineering feat Magnum Research had performed. The gun was certainly worth the wait, and the money.

So why so big? Well, my thoughts are that if you are going to have a gun, it should be as big as possible, especially these days. There are so many bad guys running around with body armor, even helmets that can easily deflect a 9mm bullet. I want to be able to disable such a person if the need arises and possibly prevent their armored cars from escaping. As a gun advocate, I am not interested in firearms that are in the smaller calibers. I haven’t been in the past which is why I’ve held on to this notion of getting a Desert Eagle. If I couldn’t get what I wanted, I didn’t look for smaller supplements over the years which is why nobody has ever seen me get very excited over a Berretta 92F or a Ruger EC9. Those are all fine weapons, but to my mind they aren’t much different from a standard BB gun. If you are going to carry a defense gun, it needs to be able to stop just about anything. Even my treasured Vaquero that I use for Cowboy Fast Draw is not something I’d consider these days as a proper defense from the hostilities of Dionysian aggressiveness—that’s the best way I know to put it. The more you are involved in things that are valuable intellectually and productive, the bigger the guns need to be because its only a matter of time before some mudslinging, drug induced loser will think about taking what you’ve worked so hard all your life to build, and upon knowing that you have a Desert Eagle, they just might fight back the impulse to act on their aggressions—hopefully.

The 30-year wait was more than worth it to me. While I would have liked to have had a Desert Eagle when I was 19, I’m happy to have it at 50. It is a work of art in every way possible, the gas piston system that the gun runs on is a marvel to me—the way it absorbs so much of the recoil from such a powerful magnum cartridge. I was expecting a much harder kick than I received from the .50 AE Desert Eagle. My friend and I were a little astonished to feel the shock wave of energy that hit our faces with each shot but the gun itself didn’t seem to be struggling at all with the massive power involved. The loading mechanism from the clip worked well beyond what I would have expected and the overall experience was much smoother than I would have thought for such a large, and powerful firearm. I am happy to have it and intend to put it to good use—in a very Apollo oriented way. In my view, the more intellectual the pursuit of mankind, the bigger the guns need to be to protect those pursuits from the parasites of Dionysus. A lot of people might consider a gun like this .50 AE Desert Eagle to be a novelty gun, a fun thing to shoot with the guys for some testosterone induced levity. But I consider it essential to my personal lifestyle given the types of things I’m involved with because it’s always better to function fairly from a position of perpetual strength than on the whims of hope that people will behave themselves. The Desert Eagle assures that they will, taking speculation out of the equation which is a very valuable thing.

Rich Hoffman
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